Preparation
Define a clear problem statement and set specific goals. Gather a diverse group and prepare materials—whiteboards, sticky notes, or digital tools.

During the Session

1. Warm up with quick, creative exercises.

2. State the rules: no judgment, go for quantity, build on others’ ideas.

3. Capture everything—no idea is too small.

4. Keep energy high with short time boxes (10–15 minutes per round).

After the Session
Cluster ideas by theme, evaluate them using criteria like feasibility or impact, and identify next steps. Don’t forget to share outcomes with all participants to reinforce ownership.

Conclusion
A productive brainstorming session is equal parts preparation, facilitation, and follow-through. With the right structure, creativity flourishes.