Building a Collaborative Process

Creating a product roadmap isn’t a solo task. While the product manager often leads the effort, input from various stakeholders ensures that the roadmap is both realistic and aligned.

Internal Stakeholders

Engineering teams help assess technical feasibility and capacity. Marketing offers insight into customer messaging and launch timing. Sales contributes market feedback and identifies feature gaps hurting conversions. Customer support highlights recurring user complaints or usability issues. Executives ensure the roadmap aligns with broader business strategy.

Customer Input Matters

While internal stakeholders are essential, customer feedback also plays a key role. Surveys, interviews, and user analytics help identify real problems and priorities. Including these insights can make the roadmap more customer-centric and grounded in real-world use cases.