For most of my career, I’ve built with limited resources, strong conviction, and a deep sense of independence. Like many artists coming out of the DIY era, I never waited for permission, I just kept creating, innovating, and finding ways to connect with people directly. Over time, that mindset turned into a body of work, a fan base, and a growing set of businesses that live beyond just music.

In the traditional music industry, an artist is offered a deal that looks like a loan. The label takes ownership of masters, of likeness, of upside, and in return, offers an advance. It's a model that works for some, but not for me. This isn’t that. This is not debt, and this is not just about funding an album. This is a holding company that owns its IP, generates revenue, and is building a modern creative business from the ground up, one that includes business creation, music, products, live events, a content series, digital media, and IP that transcends platforms.

Everything I build is designed with superfans in mind. Not for mass appeal or momentary virality, but for the people who want to go deeper, to feel connected, involved, and seen. That means building businesses, products, and experiences that invite participation, unlock emotion, and create lasting impact.

I come from two worlds, so I’ve never felt the need to choose. I move between creative and business, mainstream and underground, Latin and global, without losing myself in the process. Most people pick a side or get pulled apart. I don’t. I thrive in the middle. Balance isn’t my compromise; it’s where I’m strongest.

What you're reading is part of the next chapter. It’s a vision for an artist-led venture that doesn't compromise creativity or ownership. It’s a bet not on one product or trend, but on a framework for building across categories, audiences, and time. It may seem like a lot, but I believe this is what the future of creative entrepreneurship looks like: complex, multi-layered, and powered by both community and imagination.

I’m grateful to be in this position and I’m excited to build what’s next.

For most of my career, I’ve built with limited resources, strong conviction, and a deep sense of independence. Like many artists coming out of the DIY era, I never waited for permission, I just kept creating, innovating, and finding ways to connect with people directly. Over time, that mindset turned into a body of work, a fan base, and a growing set of businesses that live beyond just music.

In the traditional music industry, an artist is offered a deal that looks like a loan. The label takes ownership of masters, of likeness, of upside, and in return, offers an advance. It's a model that works for some, but not for me. This isn’t that. This is not debt, and this is not just about funding an album. This is a holding company that owns its IP, generates revenue, and is building a modern creative business from the ground up, one that includes business creation, music, products, live events, a content series, digital media, and IP that transcends platforms.

Everything I build is designed with superfans in mind. Not for mass appeal or momentary virality, but for the people who want to go deeper, to feel connected, involved, and seen. That means building businesses, products, and experiences that invite participation, unlock emotion, and create lasting impact.

I come from two worlds, so I’ve never felt the need to choose. I move between creative and business, mainstream and underground, Latin and global, without losing myself in the process. Most people pick a side or get pulled apart. I don’t. I thrive in the middle. Balance isn’t my compromise; it’s where I’m strongest.

What you're reading is part of the next chapter. It’s a vision for an artist-led venture that doesn't compromise creativity or ownership. It’s a bet not on one product or trend, but on a framework for building across categories, audiences, and time. It may seem like a lot, but I believe this is what the future of creative entrepreneurship looks like: complex, multi-layered, and powered by both community and imagination.

I’m grateful to be in this position and I’m excited to build what’s next.