Wallets face a critical challenge: retaining users. Retention is the golden metric that has the potential to shift the crypto industry from cyclical boom-and-bust growth to sustainable engagement and stickiness. In the broader internet business landscape, retention is what distinguishes truly valuable companies from the rest, driving lower acquisition costs, better monetization, and the potential for virality—a fact well understood in Web2 and essential for Web3 companies to adopt if they aim...

Wallets face a critical challenge: retaining users. Retention is the golden metric that has the potential to shift the crypto industry from cyclical boom-and-bust growth to sustainable engagement and stickiness. In the broader internet business landscape, retention is what distinguishes truly valuable companies from the rest, driving lower acquisition costs, better monetization, and the potential for virality—a fact well understood in Web2 and essential for Web3 companies to adopt if they aim...