Branding has always been about more than logos and color palettes. It’s about how you look, how you’re remembered, and ultimately how people experience you. In the age of Web3, those principles are amplified. Throughout this article, we’ll use the Bark Branding Course, created by Barkmeta for the Doginal Dogs community, as an example of branding done right. Much like Apple obsesses over the feel of its packaging or Nike perfects the curve of a swoosh, Bark’s framework shows how identity, cons...

Branding has always been about more than logos and color palettes. It’s about how you look, how you’re remembered, and ultimately how people experience you. In the age of Web3, those principles are amplified. Throughout this article, we’ll use the Bark Branding Course, created by Barkmeta for the Doginal Dogs community, as an example of branding done right. Much like Apple obsesses over the feel of its packaging or Nike perfects the curve of a swoosh, Bark’s framework shows how identity, cons...