The Countdown EconomyLast week, TikTok feeds filled with clips predicting the world would end on September 23–24. Dubbed RaptureTok, the trend spread fast: creators stitched videos into timelines, hashtags surged, and news outlets covered the frenzy with equal parts alarm and amusement. The details don’t matter — the world didn’t end. What matters is the pattern: claim, copy, counter-claim. Within hours, millions of strangers were synchronised around a clock. That’s not prophecy — it’s a coor...

The Countdown EconomyLast week, TikTok feeds filled with clips predicting the world would end on September 23–24. Dubbed RaptureTok, the trend spread fast: creators stitched videos into timelines, hashtags surged, and news outlets covered the frenzy with equal parts alarm and amusement. The details don’t matter — the world didn’t end. What matters is the pattern: claim, copy, counter-claim. Within hours, millions of strangers were synchronised around a clock. That’s not prophecy — it’s a coor...