The socks5 node configures the residential IP extracted from the Yilu proxy and maintains the stability of the residential IP to maintain the number, and optimizes the content of the title in the optimization of the Amazon product listing. In the title of a product, the first aspect we need to do is to include the keywords of the product, and the second aspect is to include the characteristic words of the product. At the same time, it is necessary to properly add some modifier words in the title, modifier words with a certain subjective color. For example, premium and upgrade, one emphasizes high-quality products, and the other emphasizes upgraded products. Such words can serve as an anchor for consumers, allowing consumers to read your word invisibly, and naturally think that your products are high-quality, upgraded, and good. Of course, in the combination of these aspects, the title should form an aesthetic feeling, so here are several aspects about the title.

In addition to titles, product images are also very important in our optimization. Because we know that online shopping is largely determined by looking at pictures, because consumers cannot experience products in person. In this case, the product picture becomes very important, because it can help consumers understand and accept the product through imagination.

The keywords in the title can attract consumers and display the search results in front of them, while the pictures can attract consumers to click on the listing and intuitively understand the product, thereby helping them make a purchase decision. Therefore, headlines play a very important role in helping consumers decide to purchase.

Imagine, if a product has no picture or the texture of the picture is not good-looking, will you buy it? We can consider it from the perspective of consumers. If the quality of the picture is poor, we will not buy it. Therefore, we should pay special attention to the optimization of titles and pictures.

Specifically, we needed to optimize product images. When releasing a product, the product can display 7 pictures, of which 1 is the main picture and 6 are auxiliary pictures. We need to optimize the main and auxiliary images separately. The main image appears on the first page of search results and is as important as the product title in the search results. The main function of the main image is to attract consumers to click, so we must pay special attention to the creation of the main image. For main images, Amazon requires real product images, not hand drawings or renderings.

Amazon requires the main image to use a pure white background, that is, 255,255,255 RGB pixels. What are the consequences of such pixels? For black products, it can be clearly displayed, but if the product is white, it cannot be reflected. If the product is white, or cannot be reflected against a white background, it is recommended to refer to competitors' practices. If your competitors use images in black or other colors, consider using them as well. Strictly speaking, images with non-white backgrounds are not allowed on the Amazon platform, but they are usually not dealt with harshly. In the picture, we should also pay attention to the proportion of the product in the picture, not too big or too small. If the product occupies the entire space of the picture, the overall picture will appear uncoordinated and make consumers feel depressed. If the picture is too small, consumers may feel that the product is small, and the overall feeling will not be very strong. Therefore, it is generally recommended that the proportion of the product in the picture is about 85%.

The Amazon platform stipulates that the pixels of the picture are 500*500, so that the picture can be enlarged when displayed. You can use 1000*1000 pixel images, but don't exceed this range. If the pixels are too large, it will not be so easy to open the picture, which may cause consumers to lose due to the slow opening of the picture.

When taking product pictures, be careful to avoid horizontal and vertical. In order to make the picture look more three-dimensional, the product should be placed at a certain angle, such as 45 degrees or 60 degrees, so that the pictures taken will be more attractive. If the picture is taken horizontally and vertically, consumers will look like they are seeing a plan, which is not attractive.

In fact, it is not required that each of us must be able to take pictures and use Photoshop, nor does it need to buy a high-end digital camera. There are many picture outsourcing companies on the market, for example, our chamber of commerce also has an art studio. If you want to take better pictures, but don't want to shoot yourself or hire an artist alone, you can also let these things be handled by an outsourced art studio. However, we also need to be cautious when handing over to outsourced art studios. You can't just hand them the product and say, "OK, let's shoot it". If they take sub-optimal photos, or look sub-optimal, but can’t see what’s wrong, that can affect our overall listing build.

I suggest that when you are taking pictures, whether it is your own artist or an outsourced beauty studio you find, you must provide him with a series of picture suggestions. Where do image suggestions come from? Take a closer look at your competitors. Use your keywords to search, find these competitors whose products are similar to yours, observe their products, and sort out a complete set of your own ideas. For example, select six or seven pictures from the product pictures of competitors, and each picture is an angle. Give these pictures to your artist and tell him that you are going to achieve such a result, this effect, and at the same time require your artist to process more than these, so that after turning it over, you will have a set of high-quality product pictures .

In addition to the main picture, there are 6 auxiliary pictures when releasing the product. For these 6 supplementary pictures, how should we deal with them? We must note that the processing of auxiliary images includes multiple angles and multiple pictures. Every image must have a specific purpose. These pictures should include pictures showing selling points from multiple angles. You can show pictures from multiple angles, but these angles are not random, but show your selling points and uniqueness as much as possible. You can also put some food comparison pictures.

Sometimes, we may not know the size of some products after we get them, and consumers may not know the size of the pictures when they look at our pictures. In this case, we can make a comparison. For example, you can compare a product to a credit card, showing that they are the same size, or slightly larger, or even slightly smaller than a credit card. This way, consumers can easily understand the size of your product images. However, when making a physical comparison chart, your comparison reference object cannot bear any brand logo, otherwise it will infringe the trademark right. For example, when you buy a mobile phone case, if you say that your mobile phone case is transparent and can be placed on an iPhone, but if the transparency of your mobile phone case makes the iPhone logo appear, then it will infringe trademark rights.

Also, if your product is the same size as a credit card, and you choose a credit card for comparison, but with the Visa logo, your name, and bank card number on the face of the credit card. In this case, not only does having the Visa logo infringe trademark rights, but because the card has your personal information on it, there is a risk if your card is stolen. Therefore, we need to pay special attention to these issues.

Sometimes, we may be judged to be infringing because we accidentally bring a trademark into the picture. At this time, we may feel very wronged. Therefore, when making a physical comparison chart, we must pay attention to avoid infringement due to this kind of comparison chart. In addition, we can add life-like application scenarios in the 6 supplementary pictures, so that consumers can better understand and understand the product. When seeing a life-like application scene, people will habitually and quickly bring themselves into this scene, and gradually feel the intimacy of the product, which greatly improves the familiarity of the product. Therefore, in the process of releasing products, it is necessary to consider adding life-like application scenarios.

Of course, if your product has a complex internal structure and fine workmanship, you can also add a disassembly diagram of the product core. The circuit board, CPU, etc. in the core of the product can be shown in the dismantling picture, which is particularly attractive. Although many consumers may not understand the core disassembly diagram, they will feel that your product is of high quality and have a stronger desire to buy.

If you designed the product packaging yourself, I recommend adding an image of the product packaging to your gallery. This can show how serious you are about the product and how it feels. However, not all product packaging images fit within the entire collection. If your product packaging is packed in bubble bags, I suggest not to put pictures of the packaging. When taking pictures, it should be able to reflect the texture of the product and at the same time highlight the characteristics of the product. In addition, text can be inserted appropriately in the picture set to remind consumers to understand the characteristics of the product.

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https://yilu.us/amazon/image-optimization-for-amazon-listings