The topic I want to share with you today is the impact of the Amazon search results page positions on our sales. Amazon keywords run through Amazon marketing. Then our sales must also be inseparable from the search rank of this keyword. Then while we pay attention to keywords, we also need to analyze the position of our own products in the search results to see how it performs.

Generally, consumers can see six areas in the keyword display results of this product. This includes the title search ad, as well as the homepage search ad and natural slots in the second row, then the video ad slot below, then the on-page ad slot, and finally the ad slot at the bottom of the search results. Next, we will focus on the impact of these six positions on our sellers. First of all, everyone needs to be clear that the closer the position is to the front of the search results, the more likely our consumers are to click and convert.

The homepage search result positions are mainly divided into two types, paid advertising position and natural position. The first position of the paid advertising position is the headline search advertising position. The average conversion rate of this advertising position is between 8% and 11%. The requirement is that the seller must have completed the brand registration. For sellers who have completed the brand registration, we have increased the chance that we can get up to two top positions in the search results at a time. That's the headline search ad, and this top search ad or organic ad position.

The second position of the paid advertising position is the top search advertising position, and its average conversion rate is 25%, which is very high. But obtaining this ad position is not only about position bidding, but also a high budget for keyword bidding. Amazon will also refer to your sales in the last 30 days, as well as the current best ranking.

The third position of the paid advertising position is the video advertising position. At present, there are relatively few sellers using this type of advertising position, and the quality of the material for this type of advertising is relatively low. If you can produce relatively high-quality video material, then this type of advertising will be very effective. The sales volume of this advertisement for a specific keyword is about two to three times higher, and you can pay attention to it.

The fourth position is paid advertising position. This fourth position is called in-page advertising position. The average conversion rate of this type of advertising position is about 5%. If your product is naturally on the second or third page in the search results, then this type of advertisement is also a good choice.

The fifth position is at the bottom of the search results. This type of advertising position must have the worst conversion rate, because it is at the bottom of this result page. Then if your product is displayed and clicked in this position, and the bid is relatively low, then we can continue to open it.

The first four positions in the natural position, which must be a search result that our sellers dream of getting, and the products in this position win 30% to 40% of sales under this keyword. But of course, it is also one of the most competitive areas. Finally, if your product is multi-variant, it can increase the probability of our appearance under some keywords to a certain extent. Here you can also use the dynamic IP in YiLu Proxy to increase the click rate of your own store and improve the rank.

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