How do websites get traffic? Mostly from Google search engine results pages. So if your websites get the top first rank on hot keywords, the traffic will be high. How to check ranks in different countries? Using YiLuProxy, which offers 90M+ dynamic residential IPs from 200+ countries, so you can get search results by using these countries’ proxy IPs.

What is e-commerce SEO?

Search engines have multiple pages to explore, but the majority of people pay attention to the front ones. E-commerce SEO (search engine optimization) is the process of ranking higher to be more visible in the search engine results pages (SERPs) and generate more organic traffic. And an organic search is a more effective way to lead your intended audience to you because they’re willingly hunting for a product or service like yours.

There is no doubt that you could also draw traffic from paid ads, but e-commerce SEO costs much less. In addition, most users have been accustomed to using ad blockers or directly omitting ads when sliding on search pages. So you will need e-commerce SEO and organic search results to boost the chances of making your brand seem more dependable and reliable.

E-commerce SEO consists of optimizing headlines, metadata, product descriptions, navigational structure for search and user experience, and internal link structure. And a dedicated page for each product you sell will increase the possibility of getting more traffic and subsequently being discovered by more people. Apart from that, your SEO strategy also contains static, non-product-oriented pages, such as the homepage, FAQ page, About page, blog, help center, etc.

Why is SEO essential for e-commerce?

When clients require a certain product or service, they usually turn to their preferred search engine, such as Google. The first couple of SERPs will provide choices, comparisons, reviews, and tips to help them make final decisions. If your website doesn’t appear among the first 10 SERP results, it’s less likely to acquire enough attention from users. So it won’t generate enough traffic to draw the shoppers’ attention to click and make a purchase. Qualified and interested customers are ignoring your products again and again. And your products get more and more invisible. The process eventually turns into a vicious circle. That’s why you need e-commerce SEO. It empowers you to reach your target audience without paying for ads. Once you catch customers to your site, you can please them with your high-quality products, fascinating description, and inviting calls to action.

What Are the Advantages of E-commerce SEO?

If you want to achieve search engine success, you are supposed to be aware that it doesn’t appear instantly. It means you could spend several months or even years meeting the effect you want, especially when walking on the improper path. Building up an e-commerce SEO strategy proves to be the fastest way to fascinate more visitors to your website. It also flourishes your business from the following aspects.

1.Better user experience. Only successful search engine professionals know that, in fact, user experience is associated with a higher ranking on SERPs, which factor many people have neglected. When you take large amounts of time and energy to dig out the keywords your target audience is using and don’t know how to attract their attention, try to sincerely answer their questions with helpful information, and you will find more people to get to your site. More importantly, they consider you trustworthy and more likely to make a purchase. Moreover, providing a better user experience empowers your site more charming and attractive to both loyal customers and potential ones. The more time users spend on your site, the more likely your ranking is high.

2.Reach more audience. Naturally, if your website draws more traffic, your reach coverage will be expanded. It is more possible for organic visitors to stay on your site. And they even willingly distribute their contact details in exchange for information they think valuable, such as promo codes. This transaction makes you target them later through paid activities or other online marketing strategies. Besides, once visitors enjoy a pleasant experience on your site, they are more likely to recommend you to their acquaintances, friends, colleagues, and family, even if they are just diving into multiple options but not making a final purchase. Referrals and affirmative comments will bring you a lot more visitors and business in case you get access to attract quality leads above all.

3.Boost brand exposure. People Also Ask (PAA) box is a wonderful place to drive more traffic through SERPs and increase your brand awareness. It involves a cluster of questions related to the searcher’s original query. Once a user clicks one of the questions, the PAA box expands to show a brief text extract and the source’s URL. Data indicates that 40% of search queries display a PAA box at present. So on-page optimizations will make the algorithm give you a higher score and check your PAA value. Once you are employed as a creditable source, you will naturally get more visible and findable.