When others zig, you zag. When others are saying Twitter Spaces or LinkedIn is where to go for the most important crypto convos, you go to Snapchat, own it like a boss, and deliver outsized value no one else can touch. Good brands do things that are proven to work. But legendary brands? They break all the rules and do the opposite of what everyone says. Legends don’t care about markets, floors, selling out their collections, putting up a website, or building their discord server. Because they...