By 2025, Zora, a once-renowned NFT marketplace, took a daring turn by becoming a memecoin-powered social platform. They turned every post into a tradeable "content coin." The introduction of the $ZORA token included a much-awaited airdrop, with promises to reshape the creator economy. Instead, it turned into an example of broken community trust flawed token strategies, and lost chances. This piece explores the data, community feedback, and the lessons Web3 founders can learn offering both a f...

By 2025, Zora, a once-renowned NFT marketplace, took a daring turn by becoming a memecoin-powered social platform. They turned every post into a tradeable "content coin." The introduction of the $ZORA token included a much-awaited airdrop, with promises to reshape the creator economy. Instead, it turned into an example of broken community trust flawed token strategies, and lost chances. This piece explores the data, community feedback, and the lessons Web3 founders can learn offering both a f...