In the Web 2.0 era, there are several ecosystems formed with the Internet giants as the core, and the core Internet companies have a monopoly on data, value and network effects, and there are strong boundaries between the ecosystems. The most important resource that the Internet world is competing for is the traffic entrance (user attention and money flow). All this will change profoundly in the Web 3.0 era: the Web 3.0 world will be fully open, where users will not be limited by ecological isolation, and can even be considered free to navigate the Web 3 world (based on basic logic); user data privacy will be fully protected by means of encryption algorithms and distributed storage; in the Web 3 world, content and applications will be Users will create and dominate the content and applications, fully realising the value of the platform through joint construction and governance.

In the Web 2.0 era, there are several ecosystems formed with the Internet giants as the core, and the core Internet companies have a monopoly on data, value and network effects, and there are strong boundaries between the ecosystems. The most important resource that the Internet world is competing for is the traffic entrance (user attention and money flow). All this will change profoundly in the Web 3.0 era: the Web 3.0 world will be fully open, where users will not be limited by ecological isolation, and can even be considered free to navigate the Web 3 world (based on basic logic); user data privacy will be fully protected by means of encryption algorithms and distributed storage; in the Web 3 world, content and applications will be Users will create and dominate the content and applications, fully realising the value of the platform through joint construction and governance.