In today's experience-driven economy, businesses are going beyond visuals and sound to connect with their audience. One strategy that’s rapidly gaining momentum is Scent Marketing — the art and science of using fragrance to shape customer perception, improve brand recall, and influence behavior.Why Scent Marketing MattersScent is the most powerful sense tied to memory and emotion. It can instantly trigger feelings, influence moods, and even impact decision-making. With the right scent, busine...