Creators are sharecroppers to the feed: post more, earn less. This article outlines the traditional social media platform extraction playbook and ofers some insights into how to fix the problem – own the rail, port your audience, program your rights, and monetize directly. Discovery on platforms, depth on Farcaster/email. If you’re done farming for algorithms, come build with your 1,000 True Fans. Let your digital sovereignty cup floweth over…

Creators are sharecroppers to the feed: post more, earn less. This article outlines the traditional social media platform extraction playbook and ofers some insights into how to fix the problem – own the rail, port your audience, program your rights, and monetize directly. Discovery on platforms, depth on Farcaster/email. If you’re done farming for algorithms, come build with your 1,000 True Fans. Let your digital sovereignty cup floweth over…

I'm not sure about you, but after several years in the trenches, my personal laptop's desktop starts looking scary (see cover photo). To the point where my designer friends cringe anytime they see it. I think this is a pretty good visual metaphor for the state of online advertising today. This post explores yesterday's infrastructure and tomorrow's possibilities based on technical innovations and unlocks today.

I'm not sure about you, but after several years in the trenches, my personal laptop's desktop starts looking scary (see cover photo). To the point where my designer friends cringe anytime they see it. I think this is a pretty good visual metaphor for the state of online advertising today. This post explores yesterday's infrastructure and tomorrow's possibilities based on technical innovations and unlocks today.