Zeeve
From Shark Tank to Chain Ownership, Growfitter’s Web3 Fitness Empire Goes Full Throttle with a Custom Blockchain to Scale Crypto, RWAs, and Real-World Rewards
There’s a reason why fitness apps die slow deaths in the Web2 graveyard—no real rewards, no real ownership, no real excitement. Growfitter saw that coming years ago and decided to flip the model on its head. Turn every calorie burned into crypto. Let users swap sweat for sneakers, steps for subscriptions, marathons for movie tickets. And do it not for a niche crypto crowd, but for the masses.
So Growfitter did what legacy fitness apps never dared to do: they launched their own chain. A custom Avalanche Layer 1 testnet, deployed and managed end-to-end by Zeeve’s Appchain-as-a-Service.
With over 7M active users, 2M+ on-chain transactions, and reward partnerships with 100+ top global brands—from Puma and Netflix to H&M and Apple—Growfitter is Web3’s first real-world rewards (RWA) marketplace built around your health.
And behind it all? Zeeve’s Avalanche-native deployment—monitored 24/7, fine-tuned for performance, and built to scale with millions more.
“We’re thrilled to see Growfitter—India’s largest and fastest-growing move-to-earn platform—launch their own Avalanche L1 with Zeeve. With over 7M users and a rewards engine that touches the real world, this is exactly the kind of high-throughput, low-latency use case Avalanche L1s are built for.”
Devika Mittal,
Regional Head, Ava Labs
When Growfitter began its journey on Polygon, it already showed the world how daily steps could be tokenized into real products—AirPods, Netflix subs, Puma gear, even airline tickets. But what started as a gamified wellness app broke out of its category fast.
After a Shark Tank appearance, celebrity partnerships with Ayushmann Khurrana and Kareena Kapoor Khan, and over $5 million in goods redeemed from hundreds of brands, Growfitter wasn’t just another wellness tracker—it became one of the fastest-growing real-world asset rewards economies. But it was still riding on borrowed rails.
To handle millions of users across the world, the platform needed more: lower latency, rock-solid availability, and future-proof scalability.
And Avalanche L1s came out as the top choice. With faster finality, deterministic performance, and a scalable L1 framework that doesn’t compromise on security & flexibility, Avalanche became their new foundation.
“We’re excited to bring India’s fastest growing and largest RWA platform with real world rewards on Avalanche with Zeeve. With 2.5 million+ app downloads, we feel confident that only an Avalanche L1 could support Growfitter’s needs for scale and transparency.“
Sam |
Growfitter
From the start, Growfitter was never playing to the Web3 niche. While others chased whales and whales chased airdrops, Growfitter was onboarding families, students, runners, gig workers—people who simply wanted to stay fit and win real rewards for doing it.
This is the chain where Bollywood meets branded NFTs. Where fitness challenges get tokenized. Where your leaderboard status means a shot at real perks—yes, iPhones, but also discounts, event access, and movie tie-in experiences.
This is the same platform that partnered with movie, The Sabarmati Report, dropped wellness NFTs backed by real-world assets, and built community challenges that entire corporate teams, families, and gyms now compete in.
The GFIT token isn’t just gamifying health. It’s building the Web3 reward layer for the world’s wellness economy.
“Infra only matters when it breaks. At Zeeve, we make sure it never does. With Growfitter, we’re not just running a network—we’re powering a global economy of health, rewards, and real-world assets. It’s the kind of use case that makes Web3 mainstream.”
Dr. Ravi Chamria,
Co-founder & CEO, Zeeve
What Zeeve delivered was a real, battle-ready Avalanche L1 tailored for Growfitter’s exact economics and enterprise-grade infra.
Dedicated RPC endpoints for zero-lag app interactions
24/7 monitoring to catch performance dips before they affect users
TraceHawk Explorer integration so the team could see every reward, every step, every redemption in chain-level clarity.
High availability and autoscaling to handle peak challenge events like fitness marathons and group cyclothons
The next big appchains might not come from Web3-native teams. They’ll come from real businesses that already have users, already drive engagement, and are now ready to own their rails.
Growfitter just did that. They’re already onboarding millions of users and billions of steps. And now it’s backed by an Avalanche L1 stack that’s custom-built for mass scale, with Zeeve making sure it never goes down, never lags, and always stays ready.
If you’re also building anything consumer-first in Web3, especially with RWA, gamification, or mass rewards, Growfitter is your benchmark. Zeeve is your infra.
🚀 The Growfitter Avalanche L1 testnet is live. Let’s build your next.
