Sports is one of the biggest passion economies on earth. Billions of fans watch, argue, and spend around the teams they love, but for decades, that energy has been siphoned into extractive betting slips or centralized platforms that give nothing back. You wager, you lose or win, and either way, the value disappears. There’s no ownership, no compounding, no chance for fans to hold a stake in the outcome they helped create.

PandaSea was born out of a simple provocation:  what if sports weren’t a dead-end gamble, but an investable asset class? What if every match, every performance, every league table shift could be financialized as a tradable position, liquid, transparent, and yielding value back to the community that powers it? 

Today, that idea ships to production. PandaSea’s Avalanche L1 mainnet, deployed with Cogitus by Zeeve, is live, and with it comes TheSportExchange (TSE) — the first marketplace that turns live sports into a yield-generating economy.

The global sports wagering market is built on an extractive model. It thrives on opaque odds and high fees, locking fans into a cycle of short-term speculation with no possibility of building lasting value. Fan participation is reduced to a simple win-or-lose transaction, while the real financial upside is captured by intermediaries.

Meanwhile, DeFi has built immense liquidity machines, but almost none tied to cultural passion points like sports. 

This mismatch created a vacuum,

• For Sports Fans: a global passion economy with no lasting instruments of ownership 

• For the Crypto Ecosystem: a DeFi stack searching for relatable, real-world markets.

PandaSea was born from the realization that this model was not just inefficient; it was fundamentally unfair. The team set out to reimagine the structure from the ground up, using DeFi mechanics to convert fleeting bets into ownable, tradable assets that reward fans for their knowledge and loyalty.

PandaSea reimagines sports not as wagers, but as programmable markets. At the center is TheSportExchange, where fans buy blockchain-based “keys” tied to real teams. These keys don’t expire at the whistle. They sit on bonding curves that guarantee liquidity, appreciate when demand rises, and accrue bonus yield from league-specific pools funded by platform turnover.

Every transaction flows through PANDA, the chain’s native token. Each trade, each key, each bonus payout contributes to automated PANDA buybacks, creating deflationary pressure directly linked to usage. Through a Hyperliquid-style mechanism, 0.56% of every transaction is directed into daily PANDA buybacks to ensure continuous, organic demand tied directly to platform activity.

The idea is bigger than sports, though. PandaSea’s architecture supports DeFi Liquidity Vaults (DLVs), programmable vaults that tokenize exposure to real-world assets like gold, energy capacity, social reputation, and make them liquid, yield-bearing, and redeemable. Sports is simply the first, most intuitive proof point. If it works where passion is highest, it can scale everywhere.

This new model creates a powerful economic flywheel:

• Own a piece of every action

• Earn real yield

• A self-sustaining economy

And the traction is already there. TheSportExchange is fully built and live with USDp, a collateralized stablecoin for transactions. Premier League and La Liga promotions are lined up. Airdrops have seeded more than 100 million PANDA into communities. And in October, TSE will debut publicly with a gamified airdrop and $2 million presale campaign.

“We believe that value creation should equal value participation. Traditional sports markets extract value from fans, while we empower them to own it. This mainnet launch is the first step in a larger mission to build programmable, decentralized markets for all forms of real-world value.”

Stephen van Zutphen

To build a financial market for sports, you need infrastructure that can handle the pace of the game. High-frequency microtransactions, real-time price updates, and instant settlement aren’t optional—they’re essential. PandaSea needed a blockchain that delivered raw throughput without sacrificing decentralization or control.

Avalanche L1 provided the perfect foundation. Building a sovereign Layer 1 gave PandaSea its own economic zone with:

• Dedicated Throughput: Sub-second finality and low-cost micro transactions capable of supporting a high-volume consumer marketplace.

• Custom Economics: The ability to use the native PANDA token for gas fees, creating a closed-loop economy where all activity reinforces the core ecosystem.

• Full Sovereignty: The independence to build custom DeFi primitives like bonding-curve market makers and DAO governance directly into the chain level, without being constrained by a shared network.

PandaSea wanted to mirror the real-time intensity of live matches. It needed its own dedicated chain, and Avalanche provided the performance, security, and customizability to make it a reality.

Launching a new financial market requires more than a vision; it demands utility-grade infrastructure with zero tolerance for failure. PandaSea needed a partner who could translate their ambitious design into a production-ready, globally scalable L1. That’s where Cogitus by Zeeve came in.

Zeeve managed the end-to-end deployment and now runs the full infrastructure stack for the PandaSea Chain, ensuring it operates under pressure with institutional-grade reliability

Zeeve’s role included:

• End-to-end Avalanche L1 deployment, optimized for high-frequency marketplace flows

• Dedicated, low-latency RPC endpoints for TheSportExchange and partners

• 24×7 automated monitoring with enterprise-grade SLAs

• TraceHawk Explorer integration for real-time transparency and auditing

• Scalable node orchestration and CI/CD pipelines to upgrade without downtime

• Security architecture aligned with SOC2 and ISO27001 standards

With Zeeve managing the complexities of the underlying infrastructure, the PandaSea team can focus on what they do best: building the future of real-world asset markets.

“Launching a new asset class demands an enterprise-grade foundation of trust and reliability. We engineered every component of PandaSea’s L1 for the speed, data integrity, and uptime needed to power a real-time, global sports economy. This is the kind of mission-critical infrastructure Cogitus was built to deliver.“

Dr. Ravi Chamria, Co-founder & CEO, Zeeve

With the core infrastructure now live, PandaSea is rolling out user-created investment pools and gamified experiences to onboard millions of mainstream fans. The roadmap extends far beyond sports, with plans to launch programmable markets for gold, energy, and social influence.

TheSportExchange is already in invite-only pre-buying mode, with public launch coming in October. The first 1000 participants can claim early access using this exclusive link. 

For builders, PandaSea’s launch is proof that real economies can move on-chain when the right stack and the right infrastructure partner align. If you’re ready to transform your industry into a programmable market, Cogitus by Zeeve has already made it possible. 

Talk to Zeeve. Your Avalanche L1 could be next!