Telecommunication has always been a story of scale. millions of users, billions in revenue, and some of the most deeply embedded infrastructure in our daily lives. But when it comes to innovation—real, paradigm-shifting innovation—the industry has been surprisingly slow to evolve. Even when hardware evolved and 5G towers rose, the way telcos engage users has barely changed. It’s still transactional. It’s one-way. And more often than not, it ends with just a bill.

For a sector that touches billions of lives daily, the lack of evolution in user engagement, monetization, and financial inclusion is stark. Even in Web3, where decentralization is meant to shatter barriers, telecom remains largely out of sync. Attempts to bring blockchain into telco apps often stop at SIM-linked wallets, token-based recharge offers, etc.

That’s where The Binary Holdings (TBH) enters. Their approach isn’t about layering crypto on top of telecom. They rebuilt the infrastructure stack that is the centrepoint of  user engagement within telco apps, the loyalty point program.

And now, they’re moving that Web3 Telecom infrastructure on Avalanche L1 using Cogitus by Zeeve.

With a user base of 169 million from Southeast Asia, Binary is leading the push to make Web3 Telecom a scalable, meaningful category.

But this isn’t just a telecom story. It’s a story of mass adoption also. A model that proves Web3 isn’t just for crypto-native builders, but for mobile-native billions. If you’re building Web3 telecom infrastructure that actually wants to scale, this chain might be your new reference design.

Let’s get honest about the issues first.

In Web2, telecom apps are static and transactional. The UX is stale. Engagement is minimal. There’s zero incentive to open the app unless you have to. For telcos, that means missed revenue, limited retention, and no real customer ecosystem.

In Web3, the problems are the opposite. The innovation is wild, but the friction is higher. Wallets, bridges, gas, private keys — it’s not just unfamiliar, it’s intimidating. And while Web3 devs build some of the most creative experiences in tech, most of their apps struggle to reach mainstream users because the distribution model is broken. If you don’t already use crypto, you’re locked out.

Now, stack the two problems together, and it’s clear why a bridge was needed. Not a metaphorical one — a real, integrated layer where user intent meets digital opportunity, without switching platforms or changing behavior.

The Binary Holdings (TBH) saw that gap, and they filled it with Web3 Telecom Infrastructure on Avalanche L1, and seamlessly connected telecom users to blockchain ecosystems.

“Telecom is an unconventional yet critical category that Web3 can cater to — and Binary has set the precedent. Their Avalanche L1 is a blueprint for enterprise-grade distribution, monetization, and on-chain service delivery at mobile scale. We’re excited to work with them again in bringing this new chain to life,”

Dr. Ravi Chamria, Co-founder and CEO of Zeeve.

Binary Holdings is building The Binary Network: a full-scale, production-ready blockchain designed to become the Web3 distribution layer for global telecom providers.

But what sets them apart is not just the technology. It’s their model.

Instead of asking users to download wallets, bridge funds, or understand tokenomics, Binary meets them where they already are—inside their telcom apps.

Imagine this: Your mobile carrier app has a playstore like interface. When you open it to check your data plan, instead of just a dashboard and a payment button, you see tokenized asset investments, loyalty NFTs, or even on-chain mini-games, with all activity rewarded in $BNRY tokens that can be redeemed for data or airtime.

This seamless experience is powered by Web3 Telecom Infrastructure on Avalanche L1, and enables blockchain integration within everyday telecom apps.

Binary’s telco partners—spread across Southeast Asia (namely Indonesia and Phillipines) for now and covering over 169 million users—are embedding The Binary Network into their existing infrastructure. That means Web3 isn’t a separate experience. It’s native.

Users can invest in real estate through fractional tokenization. Access DeFi tools for earning yield. Participate in DAO votes for app-level decisions. Or simply earn $BNRY by using telco services they were already going to use anyway.

And because it’s all backed by an Avalanche Layer1, the platform doesn’t rely on external bridges or centralized gateways. It’s composable, interoperable, secure by design, and showcases the power of Web3 Telecom Infrastructure on Avalanche L1 to drive mass adoption.

Binary Holdings began its journey on the OP Stack—leveraging Ethereum’s scalability frameworks to launch a powerful Layer 2 experience. And to their credit, it worked.

Binary’s success with OP Stack proved product-market fit. But as their ecosystem evolved, so did the requirements. To scale further, they needed more — more control, more scalability, more sovereignty, greater customization. And an environment where appchains could be tuned for telecom-grade performance across diverse user bases and regulatory zones.

This shift necessitated Web3 Telecom Infrastructure on Avalanche L1 to meet web2-scale demands with unparalleled flexibility. The Avalanche L1 architecture offers The Binary Holdings what most modular chains can’t: customizable virtual machines, sub-second finality, native multichain support, and near-infinite scalability for high-volume consumer interactions. 

In other words, the kind of infra muscle you need when your target audience is not 1M crypto users, but 1B mobile subscribers.

More importantly, Avalanche gave Binary the design space to turn their vision into a telecom-native chain, not just a Web3-native one. Their Avalanche L1 now has complete flexibility to support tokenized asset marketplaces, advanced loyalty mechanics, dApp distribution channels, staking programs, and future pathways to launch subnets for region-specific regulatory compliance. 

With this shift to Avalanche L1, The Binary Holdings didn’t just upgrade their stack. They upgraded their ambition to build a Web3 Telecom Infrastructure on Avalanche L1 chain that’s not only tailor-made but also future-proof.

“Zeeve has been with us since our OP Stack days — but with Avalanche L1, the ambition and complexity scaled up gradually. Their Cogitus platform allowed us to rapidly migrate from old infrastructure to Avalanche L1, with the performance guardrails and security guarentees we needed for telecom. Our partnership has co-engineered the backbone for everything TBH is building in Web3 Telecom Infrastructure today,”

Manit Parikh, CEO of The Binary Holdings.

This wasn’t Binary’s first deployment. Their OP Stack Layer 2 was also supported by Zeeve Rollups-as-a-Service, and when it came time to build their Avalanche L1, they didn’t look elsewhere because they didn’t need to.

Zeeve has already proven itself in navigating the complexities of launching, monitoring, and upgrading Web3 infrastructure in production. But Avalanche is a different beast. L1s require deeper orchestration, validator bootstrapping, customized consensus configurations, and region-specific compliance guardrails.

When the Avalanche shift was planned, Zeeve stepped in with its Cogitus platform, a dedicated Avalanche L1 launcher, delivering end-to-end infrastructure for their new L1 chain with zero friction. From testnet to mainnet, Cogitus provided the full Avalanche L1 lifecycle support, including:

• Chain deployment with tailored virtual machine configurations

• CI/CD pipelines for regular updates without downtime

• TraceHawk block explorer for fast, reliable insights into transactions, block data, and L1 network activity.

• Developer dashboards and analytics for app partners

• Security infrastructure aligned with ISO27001 and SOC2 standards

• Integrated explorers, faucets, and RPC endpoints for each environment

Infrastructure migrations are never easy, especially when they touch millions of users, telecom-grade SLAs, and mission-critical systems. The Binary Holdings needed a partner who could not only handle the technical lift but also understand the nuances of web3 Telecom infrastructure on Avalanche L1 stack.

Validator provisioning, full-node orchestration, VM configuration, staking support, custom APIs, and performance monitoring are all handled under Zeeve’s enterprise-grade SLA. More than just deployment, Cogitus powered by Zeeve provided The Binary Holdings with a foundation to build new business models.

More than just an infra upgrade, it was a business-critical transformation enabled by the right stack and the right partner.

We’ve spent a decade building tools for web3 natives. But the next billion users? They’re not coming from Discord. They’re coming from telco apps, mobile banking platforms, social commerce wallets, and offline communities that never opted into Web3—but are ready to benefit from it.

The Binary Holdings is rebuilding the market’s rails from the inside. And they’re doing it in a way that aligns with how people already interact with value. Their Avalanche L1 is a service chain. Designed to carry dApps, incentives, and assets to a mobile-first world. Web3 Telecom Infrastructure on Avalanche L1 is how that delivery system comes to life.

If you’re building anything remotely tied to real-world usage—whether that’s RWA tokenization, Web3 user acquisition, or cross-border transactions—you need to think about where the distribution is. And increasingly, it’s going to be chains like TBH’s that hold the keys.

And if you’re planning to launch your own Avalanche L1? You need infra partners who’ve been through this before. Who understands both frameworks, like OP Stack and Avalanche L1s. Who knows how to go from concept to scale without leaving holes in security, compliance, or observability.

Zeeve is that partner. Talk to us. Let’s build your Avalanche L1 next!