Rtfkt was the project that brought me on chain. Before Pump, before BAYC, they were the first GENUINELY COOL crypto brand. I used to study them. Every product and every rollout was a masterclass on culture hacking, design invocation and cult marketing. They moved flawlessly…right up until the Nike acquisition.
I dunno what’s gonna happen now that they’re free from the swoosh again. All I know is I missed them. Welcome back, blade. The culture rejoices. 🗡️🗡️🗡️
Dear @jessepollakkkk
Happy launch day!
Here are 5 quick ideas for you on how to maximize the impact of this creator coin rollout. 👇
Go get em.
Love,
Matthew
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