Been curating a lot more music for MTV REWIND.
Up to 80k videos 🤯🤯🤯🤯🤯
Been learning SO MUCH in this process.
I literally just listen to, curate and process music all day and night now.
Mark Goodman told David Browne from the NYT
he wished there was more Mark on MTV REWIND.
Now he's the Featured VJ of the Week with his own channel - 50+ videos of young Mark with his legendary wild hair introducing the legends who shaped music history.
His legacy deserves this spotlight. 🎙️✨"
Learning Through Presence (Listening in the Modern Era)
Most contemporary digital platforms frame learning as an active task. Users search, select, save, optimize, and perform their preferences in public. Knowledge acquisition is tied to intention, identity, and measurable outcomes.
Learning through presence operates differently. It is passive, ambient, and cumulative. Rather than asking the participant to decide what they want, it allows culture to arrive on its own terms.
Historically, this mode of learning was common. Radio, broadcast television, record stores, clubs, and public spaces exposed people to sounds, images, and ideas without requiring justification or alignment. Cultural literacy developed through proximity rather than pursuit.
Presence-based learning does not require comprehension in the moment. A song may pass unnoticed except for a rhythm, a texture, or a feeling. Over time, these fragments accumulate into an intuitive understanding of scenes, geographies, and subcultures.
During the early curation of Rewind Me, a specific moment made this process visible. A track by Shamir played in the background—initially unremarkable except for its catchiness. The accompanying video featured surreal elements, including muppets and overtly queer visual language.
Without knowing the artist’s biography, origin, or critical framing, the experience immediately communicated a distinct cultural signal: an underground, queer, London-adjacent club sensibility. No research followed. No playlisting occurred. The understanding was instant and embodied.
This moment did not produce preference or rejection. It produced awareness. The realization was simple: this exists, it belongs somewhere, and it carries confidence.
This form of learning is lateral rather than hierarchical. It does not progress from beginner to expert, nor does it reward mastery. Instead, it builds a mental map composed of associations, moods, and recurring signals.
Algorithmic systems disrupt this process by collapsing exposure into preference reinforcement. When every encounter is optimized, nothing unexpected is allowed to linger. Learning becomes confirmation rather than expansion.
Learning through presence reintroduces uncertainty as a feature rather than a flaw. Not every encounter is meant to be liked, saved, or understood. Some are simply meant to be noticed.
In this mode, culture functions as environment rather than content. It surrounds the participant, shapes perception quietly, and leaves traces without demanding response.
Over time, presence-based learning restores a deeper form of literacy—one grounded in intuition, context, and curiosity rather than performance or consumption.
This approach does not reject technology. It asks technology to step back, to create space rather than pressure, and to allow human attention to unfold at its natural pace.
Spotify: "Here's what you already like"
YouTube: "We know what you want next"
TikTok: "Infinite personalized feed"
REWIND NETWORK: "Here's what's on."
No recommendations. No feeds. No manipulation.
Just 70K+ music videos, cartoons & ads streaming 24/7.
Shared discovery > algorithmic isolation
https://rewindme.media
🔴 MTV REWIND JUST WENT LIVE!
Everyone watching sees the EXACT SAME VIDEO at the EXACT SAME MOMENT.
No algorithm. No personalization. No rewind.
Just like real MTV in 1987. 🎬 🎦
2,000+ people are already in the room together RIGHT NOW. 🤯
This is what we lost. This is what we're bringing back.
Music videos are the most continuous, global, youth-driven, visually experimental art record of the last 70–80 years.
The fact that we’ve never treated them like it says a lot about how we value culture.
A YouTube playlist is a list you control.
MTV Rewind is a place you ENTER.
There’s no choice paralysis, no recommendations,
no optimization. You don’t pick — you tune in.
That’s a key difference.
🚀 MTV REWIND just hit 880,000+ users in 18 days with ZERO marketing budget.
For context, here are 10 legendary website launches:
1. Facebook (2004): ~1,200 users first month (Harvard only)
2. . MTV REWIND (2026): 880k+ organic visits in 18 days from ONE Reddit post
3. Twitter (2006): ~5,000 users first month, took 2 years to hit scale
4. Instagram (2010): 25k downloads Day 1, hit 1M in 2.5 months
5. Pinterest (2010): 10k users after 9 months (invite-only)
6. Snapchat (2011): Started with 127 users, took months to gain traction
7. Clubhouse (2020): 600k users after 8 months (invite-only)
8. ChatGPT (2022): Fastest ever—1M users in 5 days, 100M in 2 months
9. Reddit (2005): ~1,000 users first month, slow burn to success
10 YouTube (2005): ~30,000 visitors first month, took 6 months to hit 2M/day
MTV REWIND Built in 48 hours by one person. No ads. No algorithm. No login.
Just 50,000 music videos and pure nostalgia.
This is what the internet was supposed to be. 🎬📺
wantmymtv.xyz
MTV REWIND now has 50,000 music videos. 🤯
20 channels. 24/7 live. Free. No algorithms. 🎧
Just pure music entertainment and the largest
collection of streaming music videos on the internet.
What a milestone. 🌹🦖
Just added some insane channels to REWIND:
Four director channels now vibing-
🎬 Spike Jonze (Weapon of Choice)
🎥 Roman Coppola (Someday)
🎨 Michel Gondry (signature video)
🖤 Floria Sigismondi (The Beautiful People)
Enjoy!
I certainly have been.
