SierraRenee (aka Juujuumama) is an artist, curator and community builder bridging the gap between culture and crypto. Founder of Ìtàn West African Artistry and AAWH Artist Collective, she has onboarded 250+ artists onchain, pioneered first memecoin-funded residency programs (Billie the Blue Yeti), and continues to explore the intersection of art, folklore and technology.
launching tokens with intention
i’ve been thinking about how casually we launch things that carry real weight.
launching tokens with intention
i’ve been thinking about how casually we launch things that carry real weight.
from crystal nfts to creator coins
when i first found my way into crypto and nfts in late 2021, there was a very clear narrative: this is how artists make money on chain. nfts were the entry point. they were the bridge between creativity and income, and for a moment in time, that bridge was real. someone close to me suggested i check out the space and encouraged me to experiment. they even suggested i bring my crystal world into it, to turn good juu juu crystals into nfts. good juu juu is my online + irl crystal store, and it’...
from crystal nfts to creator coins
when i first found my way into crypto and nfts in late 2021, there was a very clear narrative: this is how artists make money on chain. nfts were the entry point. they were the bridge between creativity and income, and for a moment in time, that bridge was real. someone close to me suggested i check out the space and encouraged me to experiment. they even suggested i bring my crystal world into it, to turn good juu juu crystals into nfts. good juu juu is my online + irl crystal store, and it’...
hosting buildlab winter 2025 ✨
a new chapter...
angels in disguise
the people god sends when we need them most
protecting my peace on the internet
(and why you should too)
