Earlier this week, I hopped in an Uber with my family to get to our Lisbon apartment rental, and I felt a profound appreciation for the company. We were in a foreign country, and with the tap of a button, I could summon a car to safely get us home. It was reliable and worked the exact same way it does when I’m home in NYC or traveling anywhere else for that matter.
What Uber has accomplished over the past 15 years is nothing short of miraculous. I remember sitting outside TechCrunch Disrupt in San Francisco in 2010 when Travis pulled out his phone and showed Steve and me (and anyone else in a 2-mile radius who would pay attention) how he was calling a black car to pick him up. The app was clunky and the wait time was something like 20 minutes for a ride. Today I wait less than five minutes for a ride that is cheaper and safer than a taxi and available to me through the same app in virtually every city in the world. I don't think I've witnessed another company do anything like that in my career.