OpenUX in 2024
Reflections on 2023 and plans to double-down on OpenUX as a social space in 2024
OpenUX in 2024
Reflections on 2023 and plans to double-down on OpenUX as a social space in 2024
How node operator experience insights can help Rocket Pool continue to enhance the security of Ethereum
Author: Georgia Rakusen How does a protocol encourage end users to become node operators, and what stops them in the first place? What is the balance of effort vs reward needed for users to complete the set up of becoming a node operator? How does a protocol turn someone who’s just learning about what a node operator is into someone who is actively contributing to the network? Over the last 3 months, OpenUX has been working with Rocket Pool on a grant-funded user research initiative to deeply...
How node operator experience insights can help Rocket Pool continue to enhance the security of Ethereum
Author: Georgia Rakusen How does a protocol encourage end users to become node operators, and what stops them in the first place? What is the balance of effort vs reward needed for users to complete the set up of becoming a node operator? How does a protocol turn someone who’s just learning about what a node operator is into someone who is actively contributing to the network? Over the last 3 months, OpenUX has been working with Rocket Pool on a grant-funded user research initiative to deeply...
What will it take for communities to leave Discord?
In this piece, we discuss:How to delight community managers the mostWhy member attention mattersWhy moderation mattersWhy member growth mattersHow to support communities in switching off DiscordWhy existing mental models matterHow to reduce friction by supporting migrationWhich communities are ready to switchThanks to Status for funding and collaborating with OpenUX on this research.OpenUX and Status collaborated to ask community managers why they still use DiscordSince the rise of web3 commu...
What will it take for communities to leave Discord?
In this piece, we discuss:How to delight community managers the mostWhy member attention mattersWhy moderation mattersWhy member growth mattersHow to support communities in switching off DiscordWhy existing mental models matterHow to reduce friction by supporting migrationWhich communities are ready to switchThanks to Status for funding and collaborating with OpenUX on this research.OpenUX and Status collaborated to ask community managers why they still use DiscordSince the rise of web3 commu...
How crypto builders can beat web2 incumbents
In this piece, we discuss:Why new crypto products struggle to gain adoptionHow builders can out-innovate web2 incumbentsHow you can understand the complexity of the ‘job’ users hire you forHow to attract users based on the ‘job’ you provideCrafting a compelling GTM strategyProviding a unique upside that incumbents can’tOver-investing in trustThanks to Endaoment.org for funding and collaborating with OpenUX on this research.Why new crypto products struggle to gain adoptionWhy does Coinbase hav...
How crypto builders can beat web2 incumbents
In this piece, we discuss:Why new crypto products struggle to gain adoptionHow builders can out-innovate web2 incumbentsHow you can understand the complexity of the ‘job’ users hire you forHow to attract users based on the ‘job’ you provideCrafting a compelling GTM strategyProviding a unique upside that incumbents can’tOver-investing in trustThanks to Endaoment.org for funding and collaborating with OpenUX on this research.Why new crypto products struggle to gain adoptionWhy does Coinbase hav...
Top 3 reasons why builders in web3 need to do UX Research.
The reasons are:"Building in the Dark" increases the risk of creating meaningless products.A meaningless product is a “thing” that no one wants that solves a problem no one has.Doing research with users "Turns the Light On"The point is to understand peoples goals, tasks, contexts, constraints, emotions, behaviors, beliefs, problems, and capabilities. So you can create something that is usable, useful, and widely used.UX Research is like taking an insurance policy out on your product.UX Resear...
Top 3 reasons why builders in web3 need to do UX Research.
The reasons are:"Building in the Dark" increases the risk of creating meaningless products.A meaningless product is a “thing” that no one wants that solves a problem no one has.Doing research with users "Turns the Light On"The point is to understand peoples goals, tasks, contexts, constraints, emotions, behaviors, beliefs, problems, and capabilities. So you can create something that is usable, useful, and widely used.UX Research is like taking an insurance policy out on your product.UX Resear...
Decrease risk by changing the way you think about user research findings.
Most user research findings are used the wrong way. Findings are used incorrectly because it isn’t immediately obvious what to do with them. It’s unclear what needs to happen next. The root cause of this problem? Not knowing how to translate a finding into a clear decision or next step. Translating research findings is a hard skill to master. Here’s why:You need to trust in both the researcher and their process, which can be overwhelmingA “smart-sounding” finding can fool you. It’s hard to kn...
Decrease risk by changing the way you think about user research findings.
Most user research findings are used the wrong way. Findings are used incorrectly because it isn’t immediately obvious what to do with them. It’s unclear what needs to happen next. The root cause of this problem? Not knowing how to translate a finding into a clear decision or next step. Translating research findings is a hard skill to master. Here’s why:You need to trust in both the researcher and their process, which can be overwhelmingA “smart-sounding” finding can fool you. It’s hard to kn...
OpenUX’s first offsite
Notes from our first IRL meetup and 1 year anniversary
OpenUX Rollup
June 9th, 2023
Announcing changes to “Agency Squad”, the revenue-generating side of OpenUX
Announcing changes to "Agency", the revenue-generating side of OpenUX
Announcing changes to “Agency Squad”, the revenue-generating side of OpenUX
Announcing changes to "Agency", the revenue-generating side of OpenUX
