OpenUX

Most user research findings are used the wrong way. Findings are used incorrectly because it isn’t immediately obvious what to do with them. It’s unclear what needs to happen next. The root cause of this problem? Not knowing how to translate a finding into a clear decision or next step. Translating research findings is a hard skill to master. Here’s why:You need to trust in both the researcher and their process, which can be overwhelmingA “smart-sounding” finding can fool you. It’s hard to kn...