A digital Mario Kondō: Digital marketeer from Switzerland who is good in complexity reduction and likes to clean up work processes.
Agentic Commerce? It is Affiliate 2.0
But this time, the affiliate isn't a small-time blogger. It's a trillion-dollar AI about to become the only thing standing between your brand and your customers
Agentic Commerce? It is Affiliate 2.0
But this time, the affiliate isn't a small-time blogger. It's a trillion-dollar AI about to become the only thing standing between your brand and your customers
A Vision for Paid Ads in the Era of AI Search
I propose a vision for how paid search can evolve into a smooth LLM experience
A Vision for Paid Ads in the Era of AI Search
I propose a vision for how paid search can evolve into a smooth LLM experience
From Goats to Gigabytes
Money Isn't Real. Get Over It.
Vibe Coding: An Unusual Journey
A New Approach to Software
Testing for Everyone: A Realistic Approach to Everyday Marketing
You can’t test everything, but you can question nearly anything.
Testing for Everyone: A Realistic Approach to Everyday Marketing
You can’t test everything, but you can question nearly anything.
Consent Over Content - The Fall of Personalized Ads in the EU
In the digital era, personalized advertising has become crucial for online businesses. But a recent decision by the European Union (EU) has disrupted the ad world. The EU's restrictions on META's ability to run personalized ads signal a major shift in the digital advertising landscape. This decision reflects the ongoing debate between data privacy and personalized user experiences. META now faces a situation where the usual practice of tailoring ads is being challenged by laws in Eu...
Consent Over Content - The Fall of Personalized Ads in the EU
In the digital era, personalized advertising has become crucial for online businesses. But a recent decision by the European Union (EU) has disrupted the ad world. The EU's restrictions on META's ability to run personalized ads signal a major shift in the digital advertising landscape. This decision reflects the ongoing debate between data privacy and personalized user experiences. META now faces a situation where the usual practice of tailoring ads is being challenged by laws in Eu...
Everything is a Remix
In the 15th century, the printing press revolutionized the world. Much like how the digital transformation is changing the world today. Before Gutenberg's invention, books were handwritten by monks, limiting knowledge and culture to a select few. With the printing press, information became more accessible, leading to the democratization of knowledge. Books were no longer for the elite. With the Protestant Reformation, people began reading and interpreting religious texts on their own. We...
Everything is a Remix
In the 15th century, the printing press revolutionized the world. Much like how the digital transformation is changing the world today. Before Gutenberg's invention, books were handwritten by monks, limiting knowledge and culture to a select few. With the printing press, information became more accessible, leading to the democratization of knowledge. Books were no longer for the elite. With the Protestant Reformation, people began reading and interpreting religious texts on their own. We...
The Alignment Problem of Sales and Marketing
Effective collaboration between a company's Sales and Marketing teams is crucial for success in the competitive business world. Despite a strained relationship in the past, when these two departments work together, the benefits include shorter sales cycles, lower market-entry costs, and reduced cost of sales.IntroIn the competitive business world, a company's success often hinges on the effective collaboration between its Sales and Marketing teams. Historically, these two vital depa...
The Alignment Problem of Sales and Marketing
Effective collaboration between a company's Sales and Marketing teams is crucial for success in the competitive business world. Despite a strained relationship in the past, when these two departments work together, the benefits include shorter sales cycles, lower market-entry costs, and reduced cost of sales.IntroIn the competitive business world, a company's success often hinges on the effective collaboration between its Sales and Marketing teams. Historically, these two vital depa...
Ask Better: A guide to write better prompts
IntroductionLLMs like GPT-4 operate on a simple yet profound principle – guessing the next word. It's like an advanced game of fill-in-the-blanks. You feed it a series of words, and it predicts what comes next. Based on the patterns it has learned from its training data. But remember, this is no magic wand. The “Garbage In, Garbage Out” principle is as applicable here. The quality of the output is influenced by the quality of the input (your prompt). So, how do you transform this powerfu...
Ask Better: A guide to write better prompts
IntroductionLLMs like GPT-4 operate on a simple yet profound principle – guessing the next word. It's like an advanced game of fill-in-the-blanks. You feed it a series of words, and it predicts what comes next. Based on the patterns it has learned from its training data. But remember, this is no magic wand. The “Garbage In, Garbage Out” principle is as applicable here. The quality of the output is influenced by the quality of the input (your prompt). So, how do you transform this powerfu...
Is Crypto Dead? I don't think so
Introduction: The Ups and Downs of CryptoThroughout its short history, cryptocurrency has been pronounced dead multiple times, only to bounce back stronger than before. And yes, I am aware of the long list of scams that also grew over the years... Many people make the mistake of viewing crypto solely as a financial asset, overlooking the groundbreaking technology that underpins it.SubscribeThe importance of separating financial and product cycleWhile it is true that the prices of cryptocurren...
Is Crypto Dead? I don't think so
Introduction: The Ups and Downs of CryptoThroughout its short history, cryptocurrency has been pronounced dead multiple times, only to bounce back stronger than before. And yes, I am aware of the long list of scams that also grew over the years... Many people make the mistake of viewing crypto solely as a financial asset, overlooking the groundbreaking technology that underpins it.SubscribeThe importance of separating financial and product cycleWhile it is true that the prices of cryptocurren...
