Alright, let’s get real for a second. How often have you sat in a meeting and heard an executive say, “We need to market like Apple”? Probably more times than you’d like to admit. It’s the business equivalent of telling a garage band to “be like The Beatles.” But here’s the thing: mimicking Apple’s old playbook in today’s market is like bringing a knife to a gunfight. Consumers have evolved and the market has changed. Those once-brilliant tactics are yesterday’s news.The Myth of Copying Apple...

Screenshot marketing is a simple but powerful visual tool for increasing customer trust. Unlike polished images, screenshots show your product exactly as it is. No edits, no filters—just the product, front and center. What is to gain? Transparency.

In a world obsessed with perfection, where every brand seems to aim for flawless image and reputation, there’s a secret that can capture attention and build genuine connections: The Pratfall Effect. While we’ve been conditioned to believe that perfection is the ultimate goal, something is refreshing about a brand—or even a person—that shows a little vulnerability. It feels real. Honest. Relatable.

Do you struggle to stay focused and get things done? If so, it's time to try the Pomodoro Technique. This time management method was created by Francesco Cirillo in the 1980s and named after a tomato-shaped kitchen timer. The premise is simple: work for 25 minutes, take a short break, and repeat.

The Stage-Gate process was traditionally used for product development. In my opinion, it also offers a robust framework for managing marketing projects. Using this method, marketing teams can enhance decision-making, and cut risks.

Did you know that zero-click search results are a challenge in the digital landscape? Search engines can now provide users with quick answers. Directly on the search engine results page (SERP)

Dopamine culture is characterized by an ever-shortening patience, leading to what is now known as the TL;DR (Too Long; Didn’t Read) syndrome. This syndrome isn’t about saving time; it reflects our attention span.

Unlike traditional approaches that scatter efforts broadly to capture any potential leads, Account-Based Marketing (ABM) sharpens the focus, creating...

Traditional search engines, which were once the gatekeepers of the World Wide Web, are finding themselves at a crossroads. I worked for over ten years in the field of search and find it fascinating that the “traditional search” sees real competition for the first time.

Effective collaboration between a company's Sales and Marketing teams is crucial for success in the competitive business world. But it isn't as easy as it sounds!