Digital marketing community is focused on "Generative Engine Optimization" (GEO) – the new frontier of SEO. But while trying to understand GEO, we're missing a critical conversation: What's the future of paid advertising in a world where the search engine provides the answer directly?

Money is the oldest story we tell ourselves, aside from ‘us vs. them’. It’s a technology, older than writing, that lets us cooperate without having to be family or friends. It's a shared illusion. A fiction we all agree to believe in so we can trade value.

Vibe coding is an emerging practice that blends natural language prompting with AI-driven development tools to build functional applications without traditional programming knowledge. It's about describing what you want an app to do in plain English and letting the AI generate the code.

Every marketer has heard: “Test more. Make data-driven decisions.” In theory, that’s great advice. But most marketing teams don’t live in an ideal world. What if you don’t have enough traffic for a statistically significant A/B test? What if you lack the infrastructure for proper experiments? What if you don’t have time to analyze data? Many marketing teams struggle to test as often as they would like. Testing expectations can feel unrealistic for teams with limited time and resources.

Imagine a new sneaker drop selling out in minutes, or a limited-edition designer bag with fashionistas lining up before dawn. We’ve all felt that FOMO when we see something slip away. like. That’s the scarcity principle: when there’s less to go around, we want it more. The Psychology of ScarcityScarcity is powerful in retail because it’s wired into our emotional decision-making.

I opened my phone and saw the news about a “Trump Gaza” video that couldn’t resist. I knew this was meant to trigger. 36 seconds later I couldn’t believe what happened… Someone probably generated and posted it from a fake Trump account. Even Trump wouldn’t post such foolish and incendiary stuff. So I fact-checked it via Google and Perplexity to verify the video’s author. After the research, I thought about writing down my thoughts after reading my conversation with perplexity.ai. I decided to...

I opened Twitter (or should I say X?) this morning, coffee in hand. I got toxic debates, bot-driven spam, and promoted outrage. The problem is the way these platforms are built. It’s time for a network that is different...

Logos and slogans might capture attention, but they don’t build trust. In 2025, the strongest brands will be led by people who live and breathe their mission, creating genuine connections in an automated world.

In the meme coin world, a single meme can catapult a token to unbelievable heights. Dogecoin, Shiba Inu, and PEPE show how internet culture drives speculative mania. We’ve entered an era where every click, share, and second of attention is a currency.

Alright, let’s get real for a second. How often have you sat in a meeting and heard an executive say, “We need to market like Apple”? Probably more times than you’d like to admit. It’s the business equivalent of telling a garage band to “be like The Beatles.” But here’s the thing: mimicking Apple’s old playbook in today’s market is like bringing a knife to a gunfight. Consumers have evolved and the market has changed. Those once-brilliant tactics are yesterday’s news.The Myth of Copying Apple...