Mario Kondo | Paragraph

Mario Kondo | Paragraph

Aug 2, 2025

🐉 The dragon enters the fortress: Chinese e-commerce giant JD.com is launching a €4 billion takeover of Ceconomy, the parent of MediaMarkt and Saturn. 🤝 This is a symbiotic alliance born of necessity. JD needs to escape brutal domestic price wars. Ceconomy needs a lifeline of world-class technology and logistics to accelerate its own transformation and defend its market leadership.

JD.com, Inc.

JD.com is the largest retailer in China, a member of the NASDAQ100 and a Fortune Global 500 company.

Aug 2, 2025

GM Chippi Fam! I hope you have a fantastic day!

Aug 2, 2025

GM // One Team, One Love 🙏❤️

Jul 28, 2025

My latest article: From Goats to Gigabytes Inspired by one of the best talks about the evolution of money by Andreas M. Antonopoulos

Frame

May 27, 2025

🧭 You can’t test everything, but you can question almost anything. “Test more” is common advice in marketing, but many teams lack the traffic, tooling, or time to run proper experiments. We need a more practical approach: https://paragraph.com/@mariokondo/testing-for-everyone 📋 Lightweight testing is a habit, not a project. Write down an assumption (e.g., “Concise emails perform better”). Check it against a simple result (clicks, responses, engagement). Revisit regularly. You won’t get statistical significance, but you’ll build directional insight—enough to adjust your course. 🔍 This helps avoid defaulting to loud opinions or old habits. Most marketing decisions are based on unspoken assumptions. If we don’t examine them, we stop learning. A basic log of beliefs and small tests can keep your thinking sharp, even without perfect data.

Testing for Everyone: A Realistic Approach to Everyday Marketing

Testing for Everyone: A Realistic Approach to Everyday Marketing

Every marketer has heard: “Test more. Make data-driven decisions.” In theory, that’s great advice. But most marketing teams don’t live in an ideal world. What if you don’t have enough traffic for a statistically significant A/B test? What if you lack the infrastructure for proper experiments? What if you don’t have time to analyze data? Many marketing teams struggle to test as often as they would like. Testing expectations can feel unrealistic for teams with limited time and resources.

Apr 10, 2025

I built my first app with Replit. It is for all the parents out there: https://gramlin-o-meter-voellmy42.replit.app/ Let me know what you think, and don't take it too seriously 😆

Gramlin-O-Meter | Track Moon Phases & Kid's Mood

Track moon phases and understand your child's mood patterns with the Gramlin-O-Meter. Get forecasts for kids' behavior based on lunar cycles.

Apr 7, 2025

🚀 Ever wondered why those limited-edition sneakers sell out in minutes? Or why does a "last chance" discount make you hit 'buy' faster than you can say "impulse purchase"? I wrote a short piece about the scarcity principle: https://paragraph.com/@mariokondo/scarcity-principle 🧠 FOMO. That's the engine driving scarcity. We panic when something's about to vanish, and that panic opens wallets. Plus, if it's hard to get, we assume it's valuable. It's as simple as that. 🛍️ But play it wrong, and you'll get burned. Fake scarcity? Customers will see through it. And no amount of hype can save a bad product. Scarcity amplifies it, doesn't create magic.

The Scarcity Principle

The Scarcity Principle

Imagine a new sneaker drop selling out in minutes, or a limited-edition designer bag with fashionistas lining up before dawn. We’ve all felt that FOMO when we see something slip away. like. That’s the scarcity principle: when there’s less to go around, we want it more. The Psychology of ScarcityScarcity is powerful in retail because it’s wired into our emotional decision-making.

Mar 1, 2025

I opened my phone and saw the news about a “Trump Gaza” video that couldn’t resist. I knew this was meant to trigger. 36 seconds later I couldn’t believe what happened… Someone probably generated and posted it from a fake Trump account. Even Trump wouldn’t post such foolish and incendiary stuff. So I fact-checked it via Google and Perplexity to verify the video’s author. After the research, I thought about writing down my thoughts after reading my conversation with perplexity.ai. I decided to copy & paste it as I enjoyed its answer. I hope you do too. Interesting times.... https://paragraph.xyz/@mariokondo/idiocracy-vs-trump-gaza

http://perplexity.ai

Idiocracy vs. Trump Gaza

Idiocracy vs. Trump Gaza

I opened my phone and saw the news about a “Trump Gaza” video that couldn’t resist. I knew this was meant to trigger. 36 seconds later I couldn’t believe what happened… Someone probably generated and posted it from a fake Trump account. Even Trump wouldn’t post such foolish and incendiary stuff. So I fact-checked it via Google and Perplexity to verify the video’s author. After the research, I thought about writing down my thoughts after reading my conversation with perplexity.ai. I decided to...

Jan 19, 2025

First Day on this board and first time on the slopes this year: Total loss... 😪 That boulder in Arosa made a huge noise

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Jan 18, 2025

Problably not the most important social media platform to post this to educate the audience but here is my latest article: Decentralized Social Media: Farcaster - Why marketers should know about the social media protocol on Ethereum Layer 2 Base https://paragraph.xyz/new/@mariokondo/decentralized-social-media-farcaster

Jan 4, 2025

What is going on with Luna (the AI agent from @virtualsprotocol.eth)? Her terminal (https://terminal.virtuals.io/) stopped working a while back with the following system message: 2024-12-12 // 11:30:07 Maximum number of active jobs reached What is going on there? 🤔

Luna's AI Brain

Jan 3, 2025

The company profiles can't keep up with human connections. I wrote about the power of a face behind a brand. Check it out: https://paragraph.xyz/@mariokondo/faces-behind-the-brands

The driving force behind the brand in 2025

Logos and slogans might capture attention, but they don’t build trust. In 2025, the strongest brands will be led by people who live and breathe their mission, creating genuine connections in an automated world.

Jan 1, 2025

GM and happy new year to all you Farcasters! Share your best picture from yesterday night 👀

Dec 29, 2024

As ENTJ I find it surprising to see so many introverted Bitcoiners. Feels different on CT 😙

Dec 29, 2024

I can't believe that 12ft.io still works for so many newspaper paywalls... If I base my business model on a walled garden of news, I would make sure that a simple website won't be able to scrape it. But the greed of the media houses lead them to avoiding action as it would probably give them a drop in search engine visibility.

12ft

Dec 29, 2024

I hope that all of you Chippis have had a wonderful Christmas! @perchy any exciting plans for 2025?

Dec 29, 2024

There is some chatter about BTC encryption in the age of quantum computing and how this could be problematic at one point. What do you think? How long does BTC have and is the problem the same for ETH can we "fork" our way around this?

Dec 10, 2024

I am a possible candidate if you want the chippi voice being heard in the governance of a ZK future

Nov 22, 2024

🚨 I published a new article 👉 How often have you sat in a meeting and heard an executive say, “We need to market like Apple”? It’s the business equivalent of telling a garage band to “be like The Beatles.” But here’s the thing: mimicking Apple’s old playbook in today’s market is like bringing a knife to a gunfight. Consumers have evolved and the market has changed. Those once-brilliant tactics are yesterday’s news. https://paragraph.xyz/@mariokondo/you-are-not-apple

You are not Apple

You are not Apple

Alright, let’s get real for a second. How often have you sat in a meeting and heard an executive say, “We need to market like Apple”? Probably more times than you’d like to admit. It’s the business equivalent of telling a garage band to “be like The Beatles.” But here’s the thing: mimicking Apple’s old playbook in today’s market is like bringing a knife to a gunfight. Consumers have evolved and the market has changed. Those once-brilliant tactics are yesterday’s news.The Myth of Copying Apple...

Nov 19, 2024

I started to work on an app that I call "Alignment". The idea is to help #web3 users find the right delegate for their gov. token. Fill out a questionnaire & you will see the overlap with the best match As I am not a coder and only create prototypes, who wants to help build it?

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