🧭 You can’t test everything, but you can question almost anything. “Test more” is common advice in marketing, but many teams lack the traffic, tooling, or time to run proper experiments. We need a more practical approach:
https://paragraph.com/@mariokondo/testing-for-everyone
📋 Lightweight testing is a habit, not a project. Write down an assumption (e.g., “Concise emails perform better”). Check it against a simple result (clicks, responses, engagement). Revisit regularly. You won’t get statistical significance, but you’ll build directional insight—enough to adjust your course.
🔍 This helps avoid defaulting to loud opinions or old habits. Most marketing decisions are based on unspoken assumptions. If we don’t examine them, we stop learning. A basic log of beliefs and small tests can keep your thinking sharp, even without perfect data.
