DRAUP is a platform maximizing the value of digital fashion for its creators & consumers
INTRODUCING THE FEED
W𝑒 𝑒x𝑖s𝑡 𝑖n tℎe a𝑔e o𝑓 𝑡h𝑒 𝑑e𝑒p f𝑟i𝑒d m𝑒m𝑒 Where a trend is cycled into obsolescence at the speed of your wifi. In this world, man is a social media animal — starving for attention, ravenous for engagement, hungry for likes…FEED IS OUR REACTION.*** A COLLECTION OF DIGITAL CLOTHES FOR THE EVER-GROWING MASS OF DISCONTENT CREATORS. *** 𝙁𝘌𝙀𝘋 is a collection of digital couture that moves at the speed of online culture. Inspired by the internet, a new 𝙁𝘌𝙀𝘋 piece is created wh...
INTRODUCING THE FEED
W𝑒 𝑒x𝑖s𝑡 𝑖n tℎe a𝑔e o𝑓 𝑡h𝑒 𝑑e𝑒p f𝑟i𝑒d m𝑒m𝑒 Where a trend is cycled into obsolescence at the speed of your wifi. In this world, man is a social media animal — starving for attention, ravenous for engagement, hungry for likes…FEED IS OUR REACTION.*** A COLLECTION OF DIGITAL CLOTHES FOR THE EVER-GROWING MASS OF DISCONTENT CREATORS. *** 𝙁𝘌𝙀𝘋 is a collection of digital couture that moves at the speed of online culture. Inspired by the internet, a new 𝙁𝘌𝙀𝘋 piece is created wh...
DON'T BE TRASHY – RECYCLE
It’s January, the month of new resolutions, meaning it’s time for you to clean up your act. Tidy your room, Marie Kondo your closet, and de clutter your desktop with DRAUP’s newest project — RECYCLE. Screenshots of those embarrassing texts, pay-walled articles, and e-comm wish lists aren’t serving you or your hard drive. So why not put them to good use?INTRODUCING RECYCLEFor the final piece in our REDUCE, REUSE, RECYCLE series, DRAUP wants YOU to be our collaborating artist. For the next 5 da...
DON'T BE TRASHY – RECYCLE
It’s January, the month of new resolutions, meaning it’s time for you to clean up your act. Tidy your room, Marie Kondo your closet, and de clutter your desktop with DRAUP’s newest project — RECYCLE. Screenshots of those embarrassing texts, pay-walled articles, and e-comm wish lists aren’t serving you or your hard drive. So why not put them to good use?INTRODUCING RECYCLEFor the final piece in our REDUCE, REUSE, RECYCLE series, DRAUP wants YOU to be our collaborating artist. For the next 5 da...
REUSE — DRAUP x LINDA DOUNIA
Digital fashion from digital wasteThe African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they’re little more than landfill fodder. This same disregard for reuse that is so infamously evident in fashion, is now seen in our attitudes towards digital production. The dark side of digital life show...
REUSE — DRAUP x LINDA DOUNIA
Digital fashion from digital wasteThe African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they’re little more than landfill fodder. This same disregard for reuse that is so infamously evident in fashion, is now seen in our attitudes towards digital production. The dark side of digital life show...
A CONVERSATION WITH PATTERNBASE
DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...
A CONVERSATION WITH PATTERNBASE
DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...
REDUCE SHAPEWEAR
— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...
REDUCE SHAPEWEAR
— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...
