Grow Your Creator Business by Improving Retention and Engagement
There are two ways to grow your audience. One way is to find new people to follow you. Can you think of the second? A much overlooked part of audience growth for content creators is retention, which refers to how good you are at keeping your audience around and engaging with your content. Adding new followers is only worthwhile if they actually keep following you, consuming your content and interacting with it. Without good retention, your business is doomed to fail. This concept is core to t...
Grow Your Creator Business by Improving Retention and Engagement
There are two ways to grow your audience. One way is to find new people to follow you. Can you think of the second? A much overlooked part of audience growth for content creators is retention, which refers to how good you are at keeping your audience around and engaging with your content. Adding new followers is only worthwhile if they actually keep following you, consuming your content and interacting with it. Without good retention, your business is doomed to fail. This concept is core to t...
How to Grow Your Audience With the Growth Loop Framework
Take a moment to ask yourself — how does your audience grow? Your answer to this question is your growth hypothesis. Regardless of whether you want to grow your audience on Instagram, YouTube, Facebook or Twitter, it is the single most important question you need to be able to answer as a content creator after you have found content-market fit (more on that here). While content-market fit is about figuring out who your audience is and what content serves their needs, your growth hypothesis is...
How to Grow Your Audience With the Growth Loop Framework
Take a moment to ask yourself — how does your audience grow? Your answer to this question is your growth hypothesis. Regardless of whether you want to grow your audience on Instagram, YouTube, Facebook or Twitter, it is the single most important question you need to be able to answer as a content creator after you have found content-market fit (more on that here). While content-market fit is about figuring out who your audience is and what content serves their needs, your growth hypothesis is...
How to Find Market-fit as a Content Entrepreneur
“Make something people want” - Paul Graham, founder of Y Combinator Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators. As a tech product manager and startup entrepreneur, I hope to bring some of my learnings f...
How to Find Market-fit as a Content Entrepreneur
“Make something people want” - Paul Graham, founder of Y Combinator Product-market fit is a fundamental and beautifully simple concept known in tech startups, but it hasn’t yet had enough influence in the wider business world. The framework of market-fit is an incredibly useful tool for understanding how to create value for customers and grow the business, and it is very applicable for content creators. As a tech product manager and startup entrepreneur, I hope to bring some of my learnings f...
Why Everyone Hates the Word 'Influencer' and What It Really Means
There are few words more hated on the internet than “influencer”. Try googling “why I hate the word influencer” and you will find one blogpost after another with this exact title. Some of them explain why they hate being called an influencer, and others why they hate influencers, but they all have one thing in common — “influencer” is a bad word. I was very curious when I started hearing this, because this space (whatever we want to call it) is growing massively in terms of people involved an...
Why Everyone Hates the Word 'Influencer' and What It Really Means
There are few words more hated on the internet than “influencer”. Try googling “why I hate the word influencer” and you will find one blogpost after another with this exact title. Some of them explain why they hate being called an influencer, and others why they hate influencers, but they all have one thing in common — “influencer” is a bad word. I was very curious when I started hearing this, because this space (whatever we want to call it) is growing massively in terms of people involved an...
