There are two ways to grow your audience. One way is to find new people to follow you. Can you think of the second? A much overlooked part of audience growth for content creators is retention, which refers to how good you are at keeping your audience around and engaging with your content. Adding new followers is only worthwhile if they actually keep following you, consuming your content and interacting with it. Without good retention, your business is doomed to fail. This concept is core to t...
