The 7x rule: Why your content isn't working
how to market effectively in the age of ai
Build A Brand That Eats
In crypto, brand is often an afterthought. Something that comes after product, after whitepapers, after tech milestones. Brand is a function of identity, and identity is a strategy.
Build A Brand That Eats
In crypto, brand is often an afterthought. Something that comes after product, after whitepapers, after tech milestones. Brand is a function of identity, and identity is a strategy.
Quick positioning lessons from popculture #3
How Rihanna's Career Evolution Could Influence Post-TGE Crypto Foundation Strategies
Quick positioning lessons from popculture #3
How Rihanna's Career Evolution Could Influence Post-TGE Crypto Foundation Strategies
Quick positioning lessons from popculture #2
ZK is to crypto infra, that Charli XCX is to pop music
Quick positioning lessons from popculture #2
ZK is to crypto infra, that Charli XCX is to pop music
Quick positioning lessons from popculture #1
Addison Rae from tiktok dancer to alt pop princess
Quick positioning lessons from popculture #1
Addison Rae from tiktok dancer to alt pop princess
How the gifting economy is boosted by permissionless tech
The gifting economy is huge and it’s been present in society since we could even call it a society. Under capitalism, it’s been blurred into the market economy where we exchange goods and services for money or other valuables. The average US household spends 3–4k on Christmas alone. This happened in parallel with local, interconnected communities turning into individualistic, globalized entities. We can turn this change to our advantage with the help of blockchain technology and adjacent infr...
How the gifting economy is boosted by permissionless tech
The gifting economy is huge and it’s been present in society since we could even call it a society. Under capitalism, it’s been blurred into the market economy where we exchange goods and services for money or other valuables. The average US household spends 3–4k on Christmas alone. This happened in parallel with local, interconnected communities turning into individualistic, globalized entities. We can turn this change to our advantage with the help of blockchain technology and adjacent infr...
Audience and Awareness Strategy at conferences - EthDenver
If I were in charge of your company's plan to get more people interested and into your product's gravity, to build an audience, here's what I would do to maximize EthDenver.1First, as soon as I landed I would buy a bag of small, travel-sized Vaseline tubs from CVS, slam my sticker on them, and share them with people while talking to them about my product. - useful, handy, kind, situation-aware, love it.2Things to take into consideration before making any further decisions:Pick ...
Audience and Awareness Strategy at conferences - EthDenver
If I were in charge of your company's plan to get more people interested and into your product's gravity, to build an audience, here's what I would do to maximize EthDenver.1First, as soon as I landed I would buy a bag of small, travel-sized Vaseline tubs from CVS, slam my sticker on them, and share them with people while talking to them about my product. - useful, handy, kind, situation-aware, love it.2Things to take into consideration before making any further decisions:Pick ...
Building a Website Code-Free in the 2024 tooling landscape
I made a website without using code. I’m not a technical person. Here are the tools I used, how I did it, what I wish were possible, and what features already work really well. To me personal sites are a mixture of a CV, a dating profile and my own library of highlights. I really like the concept of connecting and displaying my digital identity, past experiences, social accounts, performance of my previous projects, my favorite preferences and more. All in one spot. My internet home. Ideally,...
Building a Website Code-Free in the 2024 tooling landscape
I made a website without using code. I’m not a technical person. Here are the tools I used, how I did it, what I wish were possible, and what features already work really well. To me personal sites are a mixture of a CV, a dating profile and my own library of highlights. I really like the concept of connecting and displaying my digital identity, past experiences, social accounts, performance of my previous projects, my favorite preferences and more. All in one spot. My internet home. Ideally,...
Don't forget: Collecting Content Consumption
There is a growing trend on socials that are people creating essentially weekly “reports” of all the content they consume. Movies, series, books, articles, and music. I posted this pic of some of my yearly stack of books I've read, and i shocked myself how this is still the best way to keep track of all the knowledge and influence i am taking in. A screenshot of an IMDB page, a new playlist in Spotify, or a picture of a stack of books? Damn.Close to impossible to automate, since it'...
Don't forget: Collecting Content Consumption
There is a growing trend on socials that are people creating essentially weekly “reports” of all the content they consume. Movies, series, books, articles, and music. I posted this pic of some of my yearly stack of books I've read, and i shocked myself how this is still the best way to keep track of all the knowledge and influence i am taking in. A screenshot of an IMDB page, a new playlist in Spotify, or a picture of a stack of books? Damn.Close to impossible to automate, since it'...
Enhancing Digital Experiences
Enhancing Digital ExperiencesUser experience is important. In the diverse realm of digital interactions, the type of realm I want to live in is where user experiences not only serve their practical purpose but also create joy, excitement, ease, and interconnectedness. When we talk about user experience and elevating it, making it more exciting, evoke more connectedness and personalization, I want us to think about Spotify Wrapped. It's a testament to how personal data can breathe life in...
Enhancing Digital Experiences
Enhancing Digital ExperiencesUser experience is important. In the diverse realm of digital interactions, the type of realm I want to live in is where user experiences not only serve their practical purpose but also create joy, excitement, ease, and interconnectedness. When we talk about user experience and elevating it, making it more exciting, evoke more connectedness and personalization, I want us to think about Spotify Wrapped. It's a testament to how personal data can breathe life in...
