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Oct 28

Quick positioning lessons from popculture #1

She shot to fame 2019 and amassed 80M+ followers (real or no its still a lot), mostly from dancing to trending audios, became one of the highest paid creators on the platform. Stopped taking some influencer deals and focused on what would a famous person do. (where want to be >> where you are) Started to associate in an almost seemingly forced way with more traditional celebs like the Kardashians and Hailey Bieber. Drops a single, flops. Goes to the Met gala, flops. Starts acting, flops. Peop...

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Doing more and better onchain, but its simpler than you think

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Quick positioning lessons from popculture #2

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Quick positioning lessons from popculture #3

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The 7x rule: Why your content isn't working

Audience and Awareness Strategy at conferences - EthDenver

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