Writer, builder, and believer that distribution is half the battle. I help founders find their first fans by listening closely, solving real pain, and growing from the ground up. Sharing lessons from the trenches—one story, one user insight at a time.


The Modern Parlor
Why We Keep Rebuilding the Same Room in Every Era

The Moment Before the World Changes
Every technological revolution has a hinge moment when the infrastructure is ready, but the institutions aren’t. AI and crypto have reached that moment. The rails exist. The world around them has not yet reorganized. In Carlota Perez’s framework, this marks the boundary between two eras: the end of the Installation era and the beginning of the Turning Point. Perez spent decades studying how great technological surges unfold. Each one follows the same architecture. The era of breakthroughs and...

The Moment Before the World Changes
Every technological revolution has a hinge moment when the infrastructure is ready, but the institutions aren’t. AI and crypto have reached that moment. The rails exist. The world around them has not yet reorganized. In Carlota Perez’s framework, this marks the boundary between two eras: the end of the Installation era and the beginning of the Turning Point. Perez spent decades studying how great technological surges unfold. Each one follows the same architecture. The era of breakthroughs and...


My Farcaster User Journey
22 Months on Farcaster, What Actually Happened.

You Can't Win a Race by Committee
There's a scene in Ford v Ferrari where Carroll Shelby sits in Henry Ford II's waiting room, watching a red folder make its journey to the executive suite. He counts carefully: five pairs of hands just on the 19th floor, not including the twenty-two Ford employees who touched it before it arrived. Watch the scene ↓ . This isn't a story about racing. It's about every organization in 2025. When Ford demands to know why his racing team failed, Shelby delivers the diagnosis that every executive s...

You Can't Win a Race by Committee
There's a scene in Ford v Ferrari where Carroll Shelby sits in Henry Ford II's waiting room, watching a red folder make its journey to the executive suite. He counts carefully: five pairs of hands just on the 19th floor, not including the twenty-two Ford employees who touched it before it arrived. Watch the scene ↓ . This isn't a story about racing. It's about every organization in 2025. When Ford demands to know why his racing team failed, Shelby delivers the diagnosis that every executive s...

The AI Transformation Dilemma
Why 60% of Companies Fail and How the 40% Are Redefining the Future

The AI Transformation Dilemma
Why 60% of Companies Fail and How the 40% Are Redefining the Future