Jonathan Colton

I've been thinking about a specific kind of pain I see over and over with founders: You shipped something good. You're doing the distribution work — posting, launching, tweaking. But traction isn't compounding. Something's off and you can't see it clearly because you're inside it. This isn't a "learn about distribution" problem. It's a clarity problem. You need someone outside the system to look at what you're doing and tell you what's actually broken. The expensive version of this pain: 3-6-12 months spent on the wrong motion. Burned runway. Lost momentum. Pivot too late or die confused. I'm thinking about building something around this — a diagnostic session where I assess your GTM and tell you exactly what's broken and what to fix first. Before I do: does this resonate? Is this the pain you're feeling, or is there something else that's more urgent? Tell me where I'm right and where I'm off. What do you think, @kazi ?

I appreciate the robust discussion across Farcaster and X on creator coins. We're all trying to make sense of the "creator economy" and how it becomes a sustainable model. Stats @punk9059 made an observation that stuck with me: attention persists, tokens go to zero. We've seen it with NFTs, memecoins, and now creator tokens. The memes survive. The coins don't. The failure wasn't the creators or culture. It was the belief that attention itself is a sufficient economic primitive. Most creator tokens weren't hired to do anything durable. The only job consistently delivered: buy early and exit early. Once that job becomes visible, it collapses. Creators benefit when the price goes up. The community becomes exit liquidity. Platforms benefit from volume regardless of direction. Every swap generates fees. The L2 doesn't care if a token goes up or down. It cares that transactions happen. I'm not observing from outside. I have tokens on Zora and Paragraph — scattered, siloed, illiquid. The system isn't measuring what I create. It's measuring where I create it. Jesse said your creativity has value. I'd extend that: your attention has value too. The reality is that both are scattered and flowing somewhere else. https://paragraph.com/@jonathancolton.eth/your-creativity-and-attention-have-value

Check out the top trending casts this week in /nature

I just staked 2,055,463.2 $BETR to share in the success of @betrmint. I’m earning daily APY + a BETR Karma Boost and I might win bonus prizes when I Spin-to-Claim! What could be BETR than winning together?

I just earned 50 BETR Karma by completing the @matchaxyz Karma Quest on @betrmint! Swap & Spin now to try your luck 👇

Happy New Year! Turn up the volume for this one and if you have a subwoofer, get ready for some good vibrations. Image created 12/31/19, re-imagined as a moving image, December 31, 2024.

Happy Water Wednesday and Happy New Year! Wishing you a happy, healthy, and prosperous New Year.

I am minting my daily Pixel Noun. See /pixelnouns for details.

Listen now and thank me later. https://open.spotify.com/track/0KDX5CxMMnHiiU2nislQYI?si=e2c6fed5ab2e4fc4

How a private person feels on social media. cc: @aaronv.eth

what's happening @bracky? @tldr says "I recommend you get your Bracky Max active by 5pmET today. Something fun planned ;)" What's popping?

Happy Tree Tuesday!

I have been tracking this daily since the @base.base.eth event on December 17, 2025. TBA → FARCASTER PROTOCOL GROWTH December 30, 2025 ─────────────────────────── CURRENT METRICS Total Protocol Users: 1,821,461 Period Growth: +8,662 (12.5 hours) Current Rate: ~693/hour (~17k/day) ─────────────────────────── COHORT PROGRESS (Dec 17 - Present) Total New Users: +390,028 Elapsed Time: 304.5 hours (12.7 days) Average Rate: 1,281/hour (~31k/day) ─────────────────────────── 1M USER MILESTONE Progress: 39% Complete Remaining: 609,972 users Timeline: ~36 days (at current 17k/day) Expected Completion: ~February 4, 2026 ─────────────────────────── NOTE: Growth rate declining from 19k/day → 17k/day

I am minting my daily Pixel Noun. See /pixelnouns for details.

Check out my casting heat map generated via 2025 Farcaster Wrapped! 🎉 📊 11665 casts ❤️ 51500 likes 💬 13982 replies 🔥 363 day streak My Besties in 2025 were @eriks @bay-photography @phos3 @pichi @manuwilliams

Great chat with @chriscocreated @bfg @rev-morwen.eth @bradq and @aaronv.eth on the @sopha 🦉🛋️ . I'm down for a weekly talk with thoughtful builders. Thank you Chris for putting this together.

Happy Mirror Monday! The last of 2025. FYI: I will be chatting with @chriscocreated, 1 pm EST today. Link: https://huddle01.app/room/sek-tjvo-awe

Two hours until @chriscocreated and I conduct a transcontinental chat about Distribution. Join us https://www.sopha.social/event/9bf8aa34-349a-4c65-bc3e-8d0328f10e16

Check out the leaderboard in /nature

Heyo /nature, happy Sunset Sunday! With just a few days left before the New Year, what changes do you anticipate for 2026?