Phygital represents the integration of the physical world and digital experiences. It builds a bridge between tangible items in the real world and the infinite possibilities of Web3, offering new ways for people to interact with products, events, and brands.

Whether it's unlocking exclusive merchandise through NFTs or guiding personalized digital experiences through physical objects, Phygital innovation is reshaping the way we interact with technology and each other.

Dynamic NFTs on Sui can change their appearance based on predefined events, significantly enhancing the Phygital experience. NFTs on Sui can represent the true appearance of their corresponding physical items, even if those items change or are modified over time.

Phygital offers a unique opportunity for interaction by concretizing digital ownership and making physical products more interactive, thus engaging audiences. For users, this adds depth to the experience, making it more memorable and meaningful. For businesses and creators, it opens up new paths to connect with audiences, driving loyalty and engagement. By bringing digital rewards, collectibles, and tools into the real world—and vice versa—brands can create richer experiences that resonate on a personal level.

At the Sui Basecamp event in April 2024, attendees experienced a unique Phygital experience through Nami Bags. These bags, supported by Enoki, contained exclusive rewards for attendees.

Each attendee received a badge with a QR code. Scanning the QR code led users to a simple browser interface where they could use zkLogin to create a wallet with Google credentials or connect an existing wallet. Users unlocked various digital rewards, such as NFTs, event-specific SuiFrens accessories, and physical souvenirs redeemable on-site.

For example, some Nami Bags included digital vouchers for redeeming items like croissants and travel mugs, while others contained raffles supported by Enoki's Time Capsule NFTs, which would transform at specific times to reveal prizes.

The team behind ONE Championship is also exploring new Phygital frontiers. Their upcoming Pick'em game will not only immerse players in a dynamic Web3 experience but also reward them with hybrid collectibles, combining digital experiences with tangible collectibles.

ONE Championship: https://www.onefc.com/cn

The utility of Phygital extends far beyond these examples. Imagine event tickets tied to digital assets, unlocking exclusive benefits or access to behind-the-scenes content; or scanning a product's QR code to guide you to personalized digital experiences or loyalty programs. Phygital can redefine brand interactions, making every interaction an opportunity to connect and create value.

Sui's unique tech stack provides the foundation for seamless and powerful Phygital interactions:

• zkLogin simplifies the user onboarding process, allowing users to create wallets with existing credentials like Google or Twitch. This lowers the barrier to entry, making it easy for anyone to participate in blockchain-based experiences. (https://sui.io/zklogin)

• Stashed offers a user-friendly web-based wallet that makes managing digital assets as intuitive as peer-to-peer payment apps. With Stashed, users can send and receive assets using shareable QR codes and links. (https://getstashed.com)

• Enoki enhances Phygital engagement by providing tools like sponsored transactions (eliminating concerns about gas fees) and dynamic NFTs. Enoki also allows for NFTs with unique functionalities, such as Time Capsule NFTs and crypto assets, giving businesses creative flexibility. (https://enoki.mystenlabs.com)

Sui's dynamic NFTs are particularly innovative, allowing assets to change based on real-world or digital interactions. For example, a digital collectible can be accessorized with items obtained from real-world events, or physical ownership can trigger updates to the associated NFT. This feature unlocks unlimited potential for Phygital interactions, making Sui an excellent platform for these innovations.

From live events and gaming to retail and loyalty programs, Phygital on Sui offers unprecedented opportunities for brands to connect with users in a tangible, immersive, and personalized way. Explore the creative and practical possibilities that Sui unlocks for Phygital experiences, paving the way for more unique and powerful user experiences.

Phygital represents the integration of the physical world and digital experiences. It builds a bridge between tangible items in the real world and the infinite possibilities of Web3, offering new ways for people to interact with products, events, and brands.

Whether it's unlocking exclusive merchandise through NFTs or guiding personalized digital experiences through physical objects, Phygital innovation is reshaping the way we interact with technology and each other.

Dynamic NFTs on Sui can change their appearance based on predefined events, significantly enhancing the Phygital experience. NFTs on Sui can represent the true appearance of their corresponding physical items, even if those items change or are modified over time.

Phygital offers a unique opportunity for interaction by concretizing digital ownership and making physical products more interactive, thus engaging audiences. For users, this adds depth to the experience, making it more memorable and meaningful. For businesses and creators, it opens up new paths to connect with audiences, driving loyalty and engagement. By bringing digital rewards, collectibles, and tools into the real world—and vice versa—brands can create richer experiences that resonate on a personal level.

At the Sui Basecamp event in April 2024, attendees experienced a unique Phygital experience through Nami Bags. These bags, supported by Enoki, contained exclusive rewards for attendees.

Each attendee received a badge with a QR code. Scanning the QR code led users to a simple browser interface where they could use zkLogin to create a wallet with Google credentials or connect an existing wallet. Users unlocked various digital rewards, such as NFTs, event-specific SuiFrens accessories, and physical souvenirs redeemable on-site.

For example, some Nami Bags included digital vouchers for redeeming items like croissants and travel mugs, while others contained raffles supported by Enoki's Time Capsule NFTs, which would transform at specific times to reveal prizes.

The team behind ONE Championship is also exploring new Phygital frontiers. Their upcoming Pick'em game will not only immerse players in a dynamic Web3 experience but also reward them with hybrid collectibles, combining digital experiences with tangible collectibles.

ONE Championship: https://www.onefc.com/cn

The utility of Phygital extends far beyond these examples. Imagine event tickets tied to digital assets, unlocking exclusive benefits or access to behind-the-scenes content; or scanning a product's QR code to guide you to personalized digital experiences or loyalty programs. Phygital can redefine brand interactions, making every interaction an opportunity to connect and create value.

Sui's unique tech stack provides the foundation for seamless and powerful Phygital interactions:

• zkLogin simplifies the user onboarding process, allowing users to create wallets with existing credentials like Google or Twitch. This lowers the barrier to entry, making it easy for anyone to participate in blockchain-based experiences. (https://sui.io/zklogin)

• Stashed offers a user-friendly web-based wallet that makes managing digital assets as intuitive as peer-to-peer payment apps. With Stashed, users can send and receive assets using shareable QR codes and links. (https://getstashed.com)

• Enoki enhances Phygital engagement by providing tools like sponsored transactions (eliminating concerns about gas fees) and dynamic NFTs. Enoki also allows for NFTs with unique functionalities, such as Time Capsule NFTs and crypto assets, giving businesses creative flexibility. (https://enoki.mystenlabs.com)

Sui's dynamic NFTs are particularly innovative, allowing assets to change based on real-world or digital interactions. For example, a digital collectible can be accessorized with items obtained from real-world events, or physical ownership can trigger updates to the associated NFT. This feature unlocks unlimited potential for Phygital interactions, making Sui an excellent platform for these innovations.

From live events and gaming to retail and loyalty programs, Phygital on Sui offers unprecedented opportunities for brands to connect with users in a tangible, immersive, and personalized way. Explore the creative and practical possibilities that Sui unlocks for Phygital experiences, paving the way for more unique and powerful user experiences.