How should consumer brands think about their blockchain strategy? It depends. Let’s use high fashion luxury as an example. Luxury retail has been one of the first industries to show an interest in blockchain technology, with LVMH and Gucci leading the charge. But why?Firstly, it’s like marketing on steroids..Yes, it’s used as a marketing tool— you can get A LOT of free publicity. For Luxury brands it’s a simple recipe. Launch an NFT collection: get attention. LVMH’s **Tiffanys **pulled this o...

How should consumer brands think about their blockchain strategy? It depends. Let’s use high fashion luxury as an example. Luxury retail has been one of the first industries to show an interest in blockchain technology, with LVMH and Gucci leading the charge. But why?Firstly, it’s like marketing on steroids..Yes, it’s used as a marketing tool— you can get A LOT of free publicity. For Luxury brands it’s a simple recipe. Launch an NFT collection: get attention. LVMH’s **Tiffanys **pulled this o...