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Dec 11

Billions and Billions: How Brands Take Blockchain From Niche to Normal

Dapper Labs – the company behind CryptoKitties – has a simple mission. They want to introduce a billion people to blockchain. “The reason we decided to go for entertainment — specifically games — is because we felt that it’s just a much easier way to introduce folks to decentralization,” explains co-founder Mik Naayem. “Gamers are the perfect target market, as they already understand virtual currencies and virtual worlds.” In November 2017 CryptoKitties was Dapper Labs’ Trojan Cat, and the ga...
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