Regardless of the primary or secondary market, all PR or marketing goals in the crypto space would ultimately lead to the crypto assets' buying power. Early-stage blockchain projects engage in public relations to gain traction in order to attract venture capital and seed users; funded projects launch an aggressive integrated marketing campaign(airdrop, AMA, KOL endorsement, etc) in preparation for a public sale (ICO/IEO/IDO/IYO); and post the sale, the projects partner with centralized e...