Storytelling lessons from a web3 branding projectI recently saw this image in my Twitter feed, captioned with the sentence: "Literally every web3 project"."Literally every web3 project"I giggled along at first. Later, I thought about that tweet again, and I realised it was right! At the time, I was designing prototypes for our web3 app, After. My experience was so interesting and enlightening that I felt it could be helpful for other designers, too. So, here I will showcase my brand-design jo...

Storytelling lessons from a web3 branding projectI recently saw this image in my Twitter feed, captioned with the sentence: "Literally every web3 project"."Literally every web3 project"I giggled along at first. Later, I thought about that tweet again, and I realised it was right! At the time, I was designing prototypes for our web3 app, After. My experience was so interesting and enlightening that I felt it could be helpful for other designers, too. So, here I will showcase my brand-design jo...