Hello, Perhaps this is your first time hearing about AiFi, or maybe you opened this page just to take a quick look. We understand that feeling very well, because before we started this project, we also carried many of the same questions — about the creator economy, about the value of content, and about the role ordinary participants play in the entire system. We want to begin with something very simple. AiFi exists because we realized that the rules of the content world have drifted away from...

Hello, Perhaps this is your first time hearing about AiFi, or maybe you opened this page just to take a quick look. We understand that feeling very well, because before we started this project, we also carried many of the same questions — about the creator economy, about the value of content, and about the role ordinary participants play in the entire system. We want to begin with something very simple. AiFi exists because we realized that the rules of the content world have drifted away from...

— Why content is no longer just a consumable, but an asset in your wallet. Imagine this scenario: It’s 2010. You stumble upon a video of a young boy named Justin Bieber singing on a street corner on a nascent video platform. You see his potential, hit “like,” and share it with your friends. Ten years later, he is a global superstar generating hundreds of millions in commercial value. But this has nothing to do with you. That “like” you gave years ago has long vanished into an ocean of data. T...

— Why content is no longer just a consumable, but an asset in your wallet. Imagine this scenario: It’s 2010. You stumble upon a video of a young boy named Justin Bieber singing on a street corner on a nascent video platform. You see his potential, hit “like,” and share it with your friends. Ten years later, he is a global superstar generating hundreds of millions in commercial value. But this has nothing to do with you. That “like” you gave years ago has long vanished into an ocean of data. T...