The noise is over. Now we measure contribution. Since the beginning of this series, we’ve been searching for one thing: Where does real value lie in the digital world? From Web1, where access to information became free, to Web2, where interaction exploded; from Web3, which promised ownership, to the dream of SocialFi and the attention-driven hype cycles - something has always been missing: Real Contribution

There were likes, reposts, follower boosts. But no one asked: “Who is truly contributing? Who is just shouting?”. Projects like Kaito, Cookie and Loud each addressed parts of this question. But none delivered a complete answer. Because contribution wasn’t measured. Attention wasn’t verified. That’s exactly where the idea of Inflynce was born.

How Did the Orange Story Begin?

Many of you know me from Phaver. When Phaver suddenly shut down in December 2024, I was left in limbo. I didn’t know what to do. I wrote my first smart contract using AI. I created content focused on community and product thinking. During that time, I closely followed Kaito - especially its algorithm. It looked complex, but it wasn’t rocket science. At one point, I asked: “What if I built a Kaito clone?”.  I got excited. But within a few days, I realized the Twitter API costs were insane. The project died before it began.

Then came the idea: what if we built this system on a Web3 social graph? There weren’t many alternatives: Lens, Arena or Farcaster. Lens and Arena were quite limited in what could be built. Rumors suggested Base was working on its own app - so my focus turned to Farcaster. At that time, no one was building a “Kaito for Farcaster,” meaning the ecosystem was untouched. Neynar API was far more accessible than Twitter’s. I started planning immediately.

I shared the idea with Jie, a developer I knew from Phaver. He liked it and said, “Let’s try.”.  At first, we imagined it as a web app. But once we heard about the Base Buildathon, we pivoted to a mini app format. I drew all the screens and flows. Jie coded them. And on April 27, Inflynce was born.

Where Did the Name and Color Come From?

Our mission is simple: measure a user’s contribution and influence. I played with the word “Influence” and replaced the middle letters “ue” with “y” and got Inflynce.

As for the color: Orange represents friendship, trust and transformation. It reflects both the social and structural shift Inflynce aims to lead.

Core Problems

1. The Noise Economy Is Unsustainable

Today’s social platforms are good at counting engagement, but terrible at understanding it. A post may get 100 likes but how many are real? How many from bots? From task chasers? From airdrop hunters?

We saw this with Loud. The promised value began decaying from hour one  because it had no actual value proposition. Noise was tokenized so that a few could profit, while the middle and bottom tiers -often the most loyal users- kept losing.

2. No Coordinated Layer for Onchain Attention

On Base, there are almost no tools to gain visibility based on actual contribution. On Farcaster, a few “elite” tools allow attention-buying but they are either too expensive or non-transparent. Take Amps.fun, for instance: you can buy likes and recasts but only from high-follower influencers who follow you. Each influencer sets their own fee - some as high as $10 per recast. Who decides that? Based on what? If you’re a new user, your chance to buy attention is almost zero. Another example: QR mini app. You bid on a link. If no one outbids you within 24h, you win and QR promotes it. Rewards are given via native tokens. Clickers earn small payouts. But payouts are equal - regardless of contribution. The average bid? $500–$1,000. This is a playground for whales only.

These examples show the same truth: Onchain attention is still not being coordinated. There’s still no accessible system that surfaces real contribution.

3. OG Culture Excludes New Creators

Some new creators earn big rewards but only if the OGs support them. We’re still stuck in the old distribution logic: If a major account doesn’t boost you, you won’t grow. Many creators hope a founder or a whale will one day discover them. But attention doesn’t work like that. You must hustle constantly and still, there’s no guarantee you’ll enter that unspoken “insider club.”

The Solution: Make Onchain Contribution Visible

Inflynce was born to complete this missing link. It’s a coordination protocol built on the Farcaster graph that rewards contribution. But that’s just the technical description. Inflynce breaks the rules of attention economics and introduces a new distribution model.

How it works:

Each user receives a daily-updated Mindshare Score - calculated based on the quality and context of their Farcaster interactions. Not just based on quantity, but meaningful contribution.

• If there’s contribution → there’s reward

• No contribution → noise is not rewarded

Technically, Neynar API fetches all Farcaster posts from the last 24h. Meaningful interactions are filtered through anti-spam layers. Each user’s share of total contribution determines their Mindshare Score.

Distribution 2.0

Launching a new mini app? Where will your first 100 users come from? Twitter ads? Paid KOLs? Or let’s say you post on Farcaster for the first time, how will anyone even see it?

That’s where Inflynce enters - introducing the next version of distribution:  Not just measuring contribution, but distributing visibility based on it.  In a world where everything is tokenized, why shouldn’t attention become a tradable asset too? We call this the onchain attention marketplace. It runs on two core tools: Inflynce Hub and Inflynce Ads.

What is Inflynce Hub?

Inflynce Hub is a public attention marketplace - a decentralized Boost hub where everyone can start or join onchain campaigns.

How it works:

• Want to boost your post or profile? Start a Boost campaign with a post and a $5+ USDC budget.

• The system distributes the budget to contributors based on their Mindshare Score.

• Want to earn? Just recast eligible posts in active campaigns. The more you contribute, the more you earn. Why Mindshare Score? Because not all interactions are equal. It’s the fuel behind the protocol.

• Example payout: A user with 0.40% Mindshare earns: 0.40 × 100 × 1 = $0.40 (10% additional protocol fee for campaign owner). Users under 0.01% get a fixed $0.005 payout.

So far:

• 310K+ tx on Base

• $24K+ earned by 6,000+ creators

• Some creators earned:

  • @hankmoody → $549

  • @naruto007-eth → $540

  • @tweenky.eth → $315

What is Inflynce Ads?

While the Hub is for everyone, Inflynce Ads is our B2B solution for protocols, DAOs and project teams. Built for targeted growth campaigns. Our first partner, JoinCreator DAO, went from 50 to 4,000+ followers in one week with Inflynce. We’ll soon launch a new Ads model.

Hub and Ads share the same core: Every dollar goes to real contributors, not spam.

Is Inflynce Really Different?

Yes. Even with zero followers, you can launch a campaign and earn visibility through contribution. Inflynce doesn’t reward the already big - it rewards contribution, regardless of follower count. On other platforms, you rely on influencers or off-chain boost tools. Attention is filtered. But Inflynce measures everything onchain, using the Farcaster graph. It’s not someone discovering you - it’s the protocol finding you. That’s why Inflynce isn’t a club for the elite - it’s a new distribution order where anyone can rise from zero.

To use Inflynce, just download a Farcaster app. Find Inflynce on the mini apps page or use this link.

Final Words: Invest in Contribution, Not Noise

We didn’t call this series “Rise of InfoFi” by accident. Information, social connections and attention have become the new foundations of the digital economy. And Inflynce isn’t just a product - it’s a standard. Bots, spam, fake signals? That era is over. Real value comes from real contribution. Inflynce is the first protocol to measure, surface and reward that contribution using an onchain social graph.

Attention can be measured. Attention can be programmed. Attention can be bought and sold.

To everyone who read, shared and contributed to this series, thank you from the heart. This wasn’t just an article series - it was an open call to a new economy.

See you in the next series.

The noise is over. Now we measure contribution. Since the beginning of this series, we’ve been searching for one thing: Where does real value lie in the digital world? From Web1, where access to information became free, to Web2, where interaction exploded; from Web3, which promised ownership, to the dream of SocialFi and the attention-driven hype cycles - something has always been missing: Real Contribution

There were likes, reposts, follower boosts. But no one asked: “Who is truly contributing? Who is just shouting?”. Projects like Kaito, Cookie and Loud each addressed parts of this question. But none delivered a complete answer. Because contribution wasn’t measured. Attention wasn’t verified. That’s exactly where the idea of Inflynce was born.

How Did the Orange Story Begin?

Many of you know me from Phaver. When Phaver suddenly shut down in December 2024, I was left in limbo. I didn’t know what to do. I wrote my first smart contract using AI. I created content focused on community and product thinking. During that time, I closely followed Kaito - especially its algorithm. It looked complex, but it wasn’t rocket science. At one point, I asked: “What if I built a Kaito clone?”.  I got excited. But within a few days, I realized the Twitter API costs were insane. The project died before it began.

Then came the idea: what if we built this system on a Web3 social graph? There weren’t many alternatives: Lens, Arena or Farcaster. Lens and Arena were quite limited in what could be built. Rumors suggested Base was working on its own app - so my focus turned to Farcaster. At that time, no one was building a “Kaito for Farcaster,” meaning the ecosystem was untouched. Neynar API was far more accessible than Twitter’s. I started planning immediately.

I shared the idea with Jie, a developer I knew from Phaver. He liked it and said, “Let’s try.”.  At first, we imagined it as a web app. But once we heard about the Base Buildathon, we pivoted to a mini app format. I drew all the screens and flows. Jie coded them. And on April 27, Inflynce was born.

Where Did the Name and Color Come From?

Our mission is simple: measure a user’s contribution and influence. I played with the word “Influence” and replaced the middle letters “ue” with “y” and got Inflynce.

As for the color: Orange represents friendship, trust and transformation. It reflects both the social and structural shift Inflynce aims to lead.

Core Problems

1. The Noise Economy Is Unsustainable

Today’s social platforms are good at counting engagement, but terrible at understanding it. A post may get 100 likes but how many are real? How many from bots? From task chasers? From airdrop hunters?

We saw this with Loud. The promised value began decaying from hour one  because it had no actual value proposition. Noise was tokenized so that a few could profit, while the middle and bottom tiers -often the most loyal users- kept losing.

2. No Coordinated Layer for Onchain Attention

On Base, there are almost no tools to gain visibility based on actual contribution. On Farcaster, a few “elite” tools allow attention-buying but they are either too expensive or non-transparent. Take Amps.fun, for instance: you can buy likes and recasts but only from high-follower influencers who follow you. Each influencer sets their own fee - some as high as $10 per recast. Who decides that? Based on what? If you’re a new user, your chance to buy attention is almost zero. Another example: QR mini app. You bid on a link. If no one outbids you within 24h, you win and QR promotes it. Rewards are given via native tokens. Clickers earn small payouts. But payouts are equal - regardless of contribution. The average bid? $500–$1,000. This is a playground for whales only.

These examples show the same truth: Onchain attention is still not being coordinated. There’s still no accessible system that surfaces real contribution.

3. OG Culture Excludes New Creators

Some new creators earn big rewards but only if the OGs support them. We’re still stuck in the old distribution logic: If a major account doesn’t boost you, you won’t grow. Many creators hope a founder or a whale will one day discover them. But attention doesn’t work like that. You must hustle constantly and still, there’s no guarantee you’ll enter that unspoken “insider club.”

The Solution: Make Onchain Contribution Visible

Inflynce was born to complete this missing link. It’s a coordination protocol built on the Farcaster graph that rewards contribution. But that’s just the technical description. Inflynce breaks the rules of attention economics and introduces a new distribution model.

How it works:

Each user receives a daily-updated Mindshare Score - calculated based on the quality and context of their Farcaster interactions. Not just based on quantity, but meaningful contribution.

• If there’s contribution → there’s reward

• No contribution → noise is not rewarded

Technically, Neynar API fetches all Farcaster posts from the last 24h. Meaningful interactions are filtered through anti-spam layers. Each user’s share of total contribution determines their Mindshare Score.

Distribution 2.0

Launching a new mini app? Where will your first 100 users come from? Twitter ads? Paid KOLs? Or let’s say you post on Farcaster for the first time, how will anyone even see it?

That’s where Inflynce enters - introducing the next version of distribution:  Not just measuring contribution, but distributing visibility based on it.  In a world where everything is tokenized, why shouldn’t attention become a tradable asset too? We call this the onchain attention marketplace. It runs on two core tools: Inflynce Hub and Inflynce Ads.

What is Inflynce Hub?

Inflynce Hub is a public attention marketplace - a decentralized Boost hub where everyone can start or join onchain campaigns.

How it works:

• Want to boost your post or profile? Start a Boost campaign with a post and a $5+ USDC budget.

• The system distributes the budget to contributors based on their Mindshare Score.

• Want to earn? Just recast eligible posts in active campaigns. The more you contribute, the more you earn. Why Mindshare Score? Because not all interactions are equal. It’s the fuel behind the protocol.

• Example payout: A user with 0.40% Mindshare earns: 0.40 × 100 × 1 = $0.40 (10% additional protocol fee for campaign owner). Users under 0.01% get a fixed $0.005 payout.

So far:

• 310K+ tx on Base

• $24K+ earned by 6,000+ creators

• Some creators earned:

  • @hankmoody → $549

  • @naruto007-eth → $540

  • @tweenky.eth → $315

What is Inflynce Ads?

While the Hub is for everyone, Inflynce Ads is our B2B solution for protocols, DAOs and project teams. Built for targeted growth campaigns. Our first partner, JoinCreator DAO, went from 50 to 4,000+ followers in one week with Inflynce. We’ll soon launch a new Ads model.

Hub and Ads share the same core: Every dollar goes to real contributors, not spam.

Is Inflynce Really Different?

Yes. Even with zero followers, you can launch a campaign and earn visibility through contribution. Inflynce doesn’t reward the already big - it rewards contribution, regardless of follower count. On other platforms, you rely on influencers or off-chain boost tools. Attention is filtered. But Inflynce measures everything onchain, using the Farcaster graph. It’s not someone discovering you - it’s the protocol finding you. That’s why Inflynce isn’t a club for the elite - it’s a new distribution order where anyone can rise from zero.

To use Inflynce, just download a Farcaster app. Find Inflynce on the mini apps page or use this link.

Final Words: Invest in Contribution, Not Noise

We didn’t call this series “Rise of InfoFi” by accident. Information, social connections and attention have become the new foundations of the digital economy. And Inflynce isn’t just a product - it’s a standard. Bots, spam, fake signals? That era is over. Real value comes from real contribution. Inflynce is the first protocol to measure, surface and reward that contribution using an onchain social graph.

Attention can be measured. Attention can be programmed. Attention can be bought and sold.

To everyone who read, shared and contributed to this series, thank you from the heart. This wasn’t just an article series - it was an open call to a new economy.

See you in the next series.