When we talk about decentralized social, we usually refer to a class of products or protocols that have decentralized characteristics and are related to social media. When we discuss how to build such products, we often consider how to use decentralized technologies or even blockchain to create them, and how to bring the benefits of decentralization and blockchain to social users. While this perspective is not wrong, it resembles Maslow’s hammer: “If all you have is a hammer, everything looks...