This is why the Ethereum Name Service (ENS) is a really important project that I’m excited about. ENS is a service that enables you to map a human-readable name (ENS name) to your wallet address on the Ethereum blockchain. It makes the concept of identities on the blockchain a lot more accessible and user friendly, as other people (and dApps) can now identify you with a memorable name. You can pay for an ENS name on the ENS App or buy it on the secondary market if someone else has claimed a n...

This is why the Ethereum Name Service (ENS) is a really important project that I’m excited about. ENS is a service that enables you to map a human-readable name (ENS name) to your wallet address on the Ethereum blockchain. It makes the concept of identities on the blockchain a lot more accessible and user friendly, as other people (and dApps) can now identify you with a memorable name. You can pay for an ENS name on the ENS App or buy it on the secondary market if someone else has claimed a n...