When you think of Animoca Brands, what comes to mind?
A gaming incubator? A builder of the metaverse? A Web3 unicorn?
Perhaps there is something else that comes to mind. Today, we want to share our story with you.
In today’s rapidly evolving digital landscape, our journey has not been linear. But we have always held a firm belief: Digital property rights will build a more equitable and free world for every internet user. This conviction has been a guiding light on our journey.
Our story begins with mobile gaming. In 2014, we set sail as a mobile game company. In those early days, we focused on licensing partnerships with globally renowned IPs, like Garfield, Mattel, Doraemon, and Astro Boy, creating a series of games loved by many users.
Due to this, licensing gaming is an integral part of our DNA. We believe that IPs represent brand identity, but are also a unique vehicle for culture, identity, and community. It is deeply embedded in popular culture, possessing a powerful vitality and emotional connection. Our journey in gaming set the tone for our strong belief in digital property rights and our strategic transformation.
When blockchain technology and the concept of NFTs began to emerge, we saw the opportunity to empower users with true digital ownership. Virtual ownership in the gaming world did not translate to actual asset ownership before. With blockchain, however, players could now have access to true digital property rights.
And thus emerged “the TOWER experiment” with Crazy Defense Heroes and Crazy Kings, where we blended free-to-play gaming and tokens. Merging free-to-play game design with blockchain economics yielded rewarding results. After introducing token rewards, the game’s daily active user count saw an explosive growth, proving that the play-and-earn model could be a massive driver of player engagement.
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This transformation is an example of our full-fledged commitment to building Web3. We are proud to be investors in early NFT projects like CryptoKitties. We’ve also acquired The Sandbox, and are thrilled to continue building an open, interoperable metaverse.
Today, Animoca Brands is far more than a simple gaming company. We started with games, but as the Web3 industry expanded, so did we.
Our mission is to deliver digital property rights to the world's internet users, thereby creating a new asset class and a more equitable digital framework to build the open metaverse.
We believe that digital property rights are not limited to games. Therefore, we have built a diversified business that covers all facets of Web3.
Our business now can be categorized into Web3 business operations, digital asset services, and investment management:
Web3 Operations We develop and operate Web3 native projects, such as Moca Network, Open Campus, The Sandbox, and Anichess. On the institutional front, we are also building bridges between traditional finance and Web3 in the digital asset industry, through stablecoin and RWA initiatives.
Investment Management We have invested in over 600 companies globally, including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others, building a vast Web3 investment portfolio. This isn't just capital allocation, it's about supporting and growing the entire Web3 ecosystem and weaving a value network for the future.
Digital Asset Services We offer comprehensive institutional-grade services to external projects, from tokenomics design to liquidity provision, to help the entire Web3 ecosystem thrive.
Today, we have over 135 million total users. Over the years, we have received broad industry and market recognition, including Fortune Crypto 40, Financial Times’ High Growth Companies Asia-Pacific, Top 50 Blockchain Game Companies 2025, and Deloitte Tech Fast.
Many people ask, “What exactly is Animoca Brands?”
At Animoca Brands, we're building a company that is fully native to Web3, serving as a model for other businesses looking to operate in this space.
We firmly believe that in the future, fintech will no longer be a standalone category. Instead, it will deeply impact every business, similar to how the internet disrupted the world in its early inception. The role of Web3 is to fuel the next wave of innovation, making digital assets and financial services more accessible, scalable, and transparent.
Currently, we provide institutional services across three verticals: stablecoins, real-world assets (RWA), and Bitcoin treasury. We strive to set new standards for the digital asset industry by providing innovative solutions that leverage the benefits of blockchain technology.
Since July 2024, we have partnered with Standard Chartered (Hong Kong) and HKT to participate in the Hong Kong Monetary Authority's stablecoin sandbox. Together, we have established a joint venture, Anchorpoint Financial Limited, that focuses on the issuance and development of regulated stablecoins.
We have also established a strategic partnership with Provenance Blockchain Labs to jointly develop a market for real-world assets called NUVA, aiming to connect RWA issuers and investors through a vault marketplace.
Finally, we're excited to collaborate with Fosun Wealth Holdings and FinChain to create a comprehensive pipeline for the issuance and distribution of tokenized real-world assets.
This collaboration will originate institutional-grade assets on Fosun Wealth Holdings’ platform, and distribute their tokenized RWA products to a global investor base through NUVA.
Our understanding of Bitcoin goes far beyond speculation. We view it as the strategic cornerstone of digital property rights governance. As our executive chairman and co-founder Yat Siu says, “Bitcoin isn’t the endgame. It’s the foundational layer in the new trustconomy, one that enables organizations to participate in value creation without reliance on central gatekeepers.”
This is why we have formed a strategic collaboration with DigitalX to establish an enterprise-grade Bitcoin treasury.
We have also signed a non-binding letter of intent with DDC Enterprise to focus on Bitcoin asset management and optimization.
From mobile games to metaverse platforms, from stablecoins to real-world assets, every step has been guided by the same conviction that set us on this journey: digital property rights as the foundation of a fairer digital framework.
What we have built is more than a series of projects or investments. It is a network of value that links builders, communities, and capital in an open ecosystem of growth. By working within this network, our partners gain access to more than a single opportunity. Together, they contribute to the momentum of the wider Web3 ecosystem.
This is what Animoca Brands represents: strengthening digital property rights and laying the foundation for an internet where users can own, control, and create value. At its core, our work is about generating value in open networks in a scalable and innovative way. It is with this ethos in mind that we operate on a daily basis.
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When you think about Animoca Brands, what comes to mind? We’ve spent years building mobile games and fostering a Web3 ecosystem. Today, we’re focused on providing real-world value to the next generation of internet users. Our vision remains the same: empower people with true digital ownership, and build cutting-edge infrastructure to provide a better financial future for all. Explore our journey, from IP gaming pioneers to on-chain innovators, with a quick read on @paragraph: “The evolution of Animoca Brands: A story of Conviction and Value”. https://paragraph.com/@animocabrands/the-evolution-of-animoca-brands?referrer=0xFf432642573B675360a166de1723e52BD2BddC24
Today, Animoca Brands is far more than a gaming company. Our mission is to deliver digital property rights to the world's internet users, thereby creating a new asset class and a more equitable digital framework to build the open metaverse. We believe that digital property rights are not limited to games. Therefore, we have built a diversified business that covers all facets of Web3. To gain a more complete understanding of our journey, from IP gaming pioneers to on-chain leaders, give “The Evolution of Animoca Brands: A Story of Conviction and Value” a quick read, now on @paragraph. 🌐 https://paragraph.com/@animocabrands/the-evolution-of-animoca-brands
Discover the journey of Animoca Brands, a pioneering force in gaming and Web3. From its origins as a mobile game company partnering with iconic IPs to becoming a leader in digital property rights, the mission has always been clear: empower users with genuine ownership of their digital assets. With over 135 million users engaged and substantial investments across Europe and Asia, the commitment to creating an open metaverse thrives. Read more about how Animoca Brands is defining the future of digital value. @animocabrands