Brand & Product Designer

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Lightspeed Venture Partners
For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world. In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India's operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work help...

Coinvise Brand Design
Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...

About Me
Hello there! I'm a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I've worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...

Lightspeed Venture Partners
For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world. In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India's operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work help...

Coinvise Brand Design
Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...

About Me
Hello there! I'm a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I've worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...


Generative AI's journey began with foundational research, when the groundwork was laid in the development of Generative Adversarial Networks (GANs) around 2014. These algorithms act like artistic rivals, one creating images, the other critiquing them, leading to a continual refinement process.
This technology exploded into the public eye in 2022 with the launches of platforms like OpenAI's DALL-E, Midjourney, Stable Diffusion and Adobe's Firefly (public beta in March 2023). These user-friendly interfaces allowed anyone to describe an image, and generative AI would conjure it into existence.
In 2023, Adobe Firefly's launch brought a revolutionary development to the world of image editing. Unlike other AI tools, Firefly seamlessly extends existing images within Photoshop, without requiring any prompts! Intrigued by this capability, I pushed its limits by feeding it classic art. The results were incredible, sparking a fascination with Adobe's Generative AI.










https://x.com/ashventure/status/1666512709129498625
Since then, Adobe's Generative AI capabilities have grown tremendously. Today, image fills would produce even more impressive results than what I achieved back in 2023.
I subscribed to Midjourney in the middle of 2023 and have been using it to generate images for brandwork and refine my prompt writing ability. I also took a prompt engineering course by Nick St. Pierre.

Generative AI's journey began with foundational research, when the groundwork was laid in the development of Generative Adversarial Networks (GANs) around 2014. These algorithms act like artistic rivals, one creating images, the other critiquing them, leading to a continual refinement process.
This technology exploded into the public eye in 2022 with the launches of platforms like OpenAI's DALL-E, Midjourney, Stable Diffusion and Adobe's Firefly (public beta in March 2023). These user-friendly interfaces allowed anyone to describe an image, and generative AI would conjure it into existence.
In 2023, Adobe Firefly's launch brought a revolutionary development to the world of image editing. Unlike other AI tools, Firefly seamlessly extends existing images within Photoshop, without requiring any prompts! Intrigued by this capability, I pushed its limits by feeding it classic art. The results were incredible, sparking a fascination with Adobe's Generative AI.










https://x.com/ashventure/status/1666512709129498625
Since then, Adobe's Generative AI capabilities have grown tremendously. Today, image fills would produce even more impressive results than what I achieved back in 2023.
I subscribed to Midjourney in the middle of 2023 and have been using it to generate images for brandwork and refine my prompt writing ability. I also took a prompt engineering course by Nick St. Pierre.

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