How I believe projects will succeed in this space. Let's start from Step 1: Launching a Project. I like to differentiate between projects with the initial NFTs being the product, projects with the initial NFTs being used to crowdfund the product, and projects building around the ecosystem. Let's put them into 3 categories: A - NFTs as product (BAYC, Doodles, Azuki...) B - NFTs as crowdfunding (Parallel, Treeverse, RECUR...) C - Building around the ecosystem (OpenSea, Fractional, Gem...