Few brands have managed to turn marketing into culture like Red Bull. Far beyond an energy drink, it has become synonymous with boldness, extreme sports, and collective experiences that shaped generations. When we think of surfing, skateboarding, Formula 1, or even Felix Baumgartner’s stratospheric jump, it’s impossible not to think of the Austrian brand. The key detail is that Red Bull didn’t start with the mainstream. It bet on niche sports, extreme, underexplored, almost invisible to big s...

Few brands have managed to turn marketing into culture like Red Bull. Far beyond an energy drink, it has become synonymous with boldness, extreme sports, and collective experiences that shaped generations. When we think of surfing, skateboarding, Formula 1, or even Felix Baumgartner’s stratospheric jump, it’s impossible not to think of the Austrian brand. The key detail is that Red Bull didn’t start with the mainstream. It bet on niche sports, extreme, underexplored, almost invisible to big s...