Every digital era creates its own spokespersons. Web2 gave us influencers: people who turned numbers into power, reach into currency, and algorithms into careers. But Web3 asks for something different. In an ecosystem built on community, trust, and decentralization, another figure becomes central: the KOL, or Key Opinion Leader. If Web2 influence was born in an era of abundance and attention economy, Web3 KOLs emerge in a context of distrust, financial crises, misinformation, data exploitatio...
