Not all growth is progress. In an ecosystem obsessed with metrics, scaling seems like the only natural path. More users, more volume, more wallets, more TVL. But what if the rush to grow is exactly what’s hollowing out the meaning of these projects? Web3 was born from a promise to build differently, decentralized, sustainable, participatory. Yet by repeating the logic of linear growth, it risks recreating the very mistakes it set out to fix: chasing reach over coherence, metrics over meaning....
