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Marcelo Terรงa-Nada is a trailblazing Brazilian artist and writer whose work blends the tactile and digital worlds, bridging generative art, photography, printmaking, and urban interventions. With a deep-rooted background in the theory and history of art, Marceloโs practice is a rich tapestry of textures, rhythm, and cultural narrative. His generative art collections on the Tezos blockchain (fxhash), including Monotipia, Junina, and Poema, have captured global attention, combining his love of handcrafted techniques with the precision of coding to create works that honor Brazilโs cultural identity and traditional printing techniques.
Marceloโs artistic journey began in his childhood years with continuous drawing and experimentation, leading to his first solo exhibition at just 18. Over the years, he has honed a multidisciplinary practice that prioritizes thoughtful engagement with each chosen medium. His transition from working as a web developer to discovering generative art allowed him to explore the intersection of code and art in a way that redefined his approach to creativity. Marceloโs diverse exhibitions span Brazil, Argentina, India, Europe, and more, and he continues to shape the contemporary art scene as a member of Grupo Poro, where he collaborates on socially engaged urban interventions that inspire public dialogue and a renewed sense of place within cityscapes.
An advocate for the power of creativity in both personal and public realms, Marcelo has also authored numerous publications reflecting his dedication to socio-cultural issues and the potential for art to address critical questions about society, community, and space. He has received prestigious awards, including the Jorge Portugal Art Prize and the Funarte Contemporary Art Prize, solidifying his role as an influential figure within Brazilian and global art communities.
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In this interview, we delve into the evolution of his work, his dedication to merging traditional and digital art forms, and his belief in artโs role as a tool for social and cultural transformation. His story offers an inspiring look at the possibilities of art in the digital age, as well as the resilience and passion that have driven his journey.
A: Youโve been a constant presence in the art world for over two decades. Can you tell us about the beginning of your artistic journey and what first inspired you to start making art?
MN: From a very young age I always drew a lot, I loved to experiment with different materials and would spend hours drawing. I also loved to read and found in books a passionate universe, both for literature and for graphic arts. When I reached my teens, I started to go to all the visual art exhibitions that took place in my city. I also went to the many festivals that took place there: video, poetry, film, theater, dance, music, etc. Since I already had a passion for learning, I started taking free courses. I was lucky enough to study in public elementary and high schools, where the arts and humanities were much more present and varied than in most Brazilian schools. For example, I took glass painting in elementary school, and woodworking and philosophy in high school. In addition, I was always experimenting and creating on my own. From this melting pot I began to develop a poetic style, which at first involved experimenting with stencil painting and poetry. When I decided to study art at university, I fell in love with photography, engraving techniques and urban intervention.
A: Your work spans many disciplinesโgenerative art, photography, printmaking, and urban intervention. How do you balance these different mediums, and what connects them in your creative process?
MN: The language or medium to be used is defined by the project I'm working on. Some projects have to do with photographic research, others are more suited to being materialized as urban interventions. Sometimes the project is born out of a desire to experiment with a particular language. At other times, the โsubjectโ I want to investigate is what drives the definition of which medium will be used. Each time I'm more involved with one language or another.
A: Youโve mentioned before that you found an "instant passion" for generative art after discovering fxhash. Did your prior experience as a web developer shape your understanding and appreciation of generative art? And how did the process of creating via code change your approach to art making, if at all?
MN: It really was an instant passion. The process I described above about my involvement with drawing and other artistic languages happened in a similar way with programming. I started out as a self-taught programmer, studying and experimenting as a teenager with a language called "Basic" on computers where the only way to record data was on K7 tapes. When the Internet started to become accessible (mid-1990s), I spent a lot of time immersed in this universe that mixed the promise of free knowledge for all with an environment where people from all over the world could come together to share and learn from each other. It was a beautiful and promising time. Somehow, the generative art environment and the fx(hash) community reminded me a lot of the effervescence of that time, but with much more powerful possibilities for making art. And yes, generative art combined a lot of what I had learned and developed during my years as a web developer with my artistic experimentation practices.
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A: Your first generative art collection, "Monotipia," was inspired by traditional printmaking techniques. How do you see the relationship between the tactile world of printmaking and the digital processes of generative art?
MN: From the beginning of my experiments with generative art, I was looking for the possibilities of generating texture that I could achieve with the code. These experiences brought back memories of images from when I worked with metal engraving 20 years ago. This memory comes both from the textures of the prints and from the process of "opening" the ink with the roller on the glass table and then inking the matrices. I have even experimented with monotypes using the "leftover" ink from the glass table, applying the paper to it, and removing the printed images. Monotipia recaptures some of that experience.
A: "Junina" pays tribute to Brazilโs June festivities, and youโve often drawn inspiration from cultural and social elements in your work. How do Brazilian culture and your environment influence your art?
MN: I believe that artists should be connected to the time and place in which they live. The Brazilian culture is very rich and diverse. I've always been interested in getting to know its manifestations, from popular culture festivals to avant-garde creations. I have been formed and crossed by all of this. The June festivals are especially strong in the region of Brazil where I currently live, they have a very present imaginary in the affective memory of the people and generate a beautiful transformation of urban landscapes in the months of June and July. Junina is my homage to the power of these festivals.
A: You often reference rhythm, movement, and sound in your works, especially in projects like "Poema." How do you conceptualize these elements visually, and what role do they play in shaping your compositions?
MN: Even static images have rhythm and can evoke movement. Somehow this rhythm and movement evokes music (Kandinsky was an artist who wrote brilliantly about this relationship). The Poema project is related to my passion for visual poetry. Throughout the creation process, I wondered what it would be like if the outputs were used as musical scores or sound poems. I invite anyone interested to try reading some of the Poemaยดs outputs aloud.
A: Weโve deeply explored your creative process and your life as an artist. What about Marcelo, the person? What type of music moves you, whatโs your rhythm?
MN: I love music. My favorite styles are jazz and Brazilian rhythms like choro, samba and MPB. But I also like electronic music, soul and reggae.
A: On another personal note, do you have favorite outputs in your collections? If you had to choose a favorite Monotipia, Junina, and Poema what would they be?
MN: It's hard to choose just one from each collection, but I think my current favorites are: Monotipia #85, Junina #41 and Poema #16
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A: Youโve participated in many urban interventions with Grupo Poro. How do you think urban spaces and public engagement contribute to the power and relevance of contemporary art?
MN: I believe that art can contribute to critical thinking about contemporary problems with a poetic approach. When art acts directly in a specific context, place or situation, it can create other ways of perceiving those specificities and thus broaden the imaginary about them. This is very powerful with urban intervention, which takes place and affects public space, often inviting other people to also engage in questions about the city and the uses of its spaces.
A: As someone with a background in both art and web development, how do you see the relationship between technology and creativity evolving in the future?
MN: I believe in technology as a tool to materialize and enhance creativity, whether that technology is something as simple as a pencil or something extremely complex like blockchain. I hope that creativity and other wonderful human capabilities will not be captured by corporations, and that human societies will be able to propose collective solutions to the enormous challenges we face today.
A: Looking ahead, are there any new mediums or themes youโre excited to explore in the future?
MN: I still have a lot to learn and experiment with when it comes to generative art and I'm very excited about this field.
You can find more about Marcelo Terรงa-Nada following these links:
Asha
This year I built: โข Beams: My @paragraph publication spotlighting Web3 artists and their craft. Four interviews so far with the incredibly talented @marcelonada, @adacrow, @ozlem, and @bay-photography. Links are below if youโre looking for some inspiring holiday reads ๐ โจ โข Diptych Curation Competition: A celebration of creativity, curation, and community. With almost 100 entries across all editions, over 15k DEGEN, and more than 60 artist Fan Tokens awarded, this competition has been an absolute joy. Watching the community come together to honor art has been incredible! ๐ซถ โข Collecting: Added over 500 artworks to my digital art collection on Zora and Rodeo. Piece by piece, embracing the digital art revolution ๐คฉ โข Creating Onchain: Launched my own Rodeo and Zora collections. Canโt wait to grow both even further in 2025! ๐ Always building, always inspired. โจ https://paragraph.xyz/@beams/layers-of-creation-marcelo-terca-nada-on-art-code-and-cultural-expression
https://paragraph.xyz/@beams/exploring-new-horizons-ada-crow-on-art,-technology,-and-the-inner-journey
https://paragraph.xyz/@beams/framing-humanity-ozlems-journey-through-disappearing-cultures
https://paragraph.xyz/@beams/lens-of-wonder-capturing-the-extraordinary-with-brandon-yoshizawa
Joy to be part of this story๐
The joy is all mine, Marcelo! Iโm forever grateful that you were the first to trust me with your words. ๐ซถ You have no idea how much it means to me. It marked the start of a beautiful journey! โจ
You are awesome dear Asha!๐ซถ
Thank you so much, Treb! It's been a wild year, can't wait to see what 2025 brings to the table ๐ โค๏ธ ๐ ๐
Fantastic work Asha! These are really in-depth and worth reading or bookmarking!
Thank you so much, Manu! Really happy you enjoyed the articles, this makes my heart sing โค๏ธ โค๏ธ โค๏ธ 300 $DEGEN
I have only read Ozlems and Marceloโs so far. Great interviews!
My Best Builder of 2024! ๐ผ๏ธ ๐ Based
Aww thank you, Ane!! ๐ โค๏ธ It was a great year and the building continues! Higher together! ๐ ๐ซถ ๐
Wonderful work Asha ๐๐
Aw yes LFG
Let's go, Brandon!! Always higher, always together! To the moon and beyond!! ๐ ๐ฅ โค๏ธ ๐ โจ
Congratulations!
Thank you, Sunny! It's been a wild ride this year! ๐ ๐ซถ
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This is huge Asha ๐ค congrats
Thank you so much Sheena! It's been a wild year and I have a feeling 2025 will be even wilder! โค๏ธ โค๏ธ
A great builder in my books
Thank you so much, Rafaello! ๐ Means the world to me โค๏ธ
This month, I launched Beamsโa @paragraph publication dedicated to spotlighting the incredible voices shaping the crypto art world. The first three editions have been nothing short of electric, vibrant celebrations of art, storytelling, and the boundless creativity of web3 artists. From deeply personal journeys to the unifying BIG ENERGY of collective expression, Beams showcases the raw power of art to connect, inspire, and energizeโa reminder of why art and artists are truly at the heart of it all ๐ซถ Weโre celebrating the art, the stories, and the energy driving this movement! ๐ฅ You can subscribe below to stay tuned for more inspiring future editions ๐ Hereโs a glimpse into our first 2 editions: โจ Edition 1: We featured the amazing @marcelonada ๐ซถ Dive into his journey through the art world and explore his stunning generative collectionsโMonotipia, Junina, and Poema. https://paragraph.xyz/@beams/layers-of-creation-marcelo-terca-nada-on-art-code-and-cultural-expression
โจ Edition 2: An inspiring interview with the legendary @adacrow ๐ซถ In a space where digital innovation meets artistic expression, Adaโs story shows the endless possibilities of creativity in the digital age. https://paragraph.xyz/@beams/exploring-new-horizons-ada-crow-on-art,-technology,-and-the-inner-journey
โจ Edition 3: A powerful conversation with the talented documentary photographer @ozlem ๐ซถ An intimate look at her craft, where each image becomes more than a momentโitโs a story, a memory, and a bridge between cultures. https://paragraph.xyz/@beams/framing-humanity-ozlems-journey-through-disappearing-cultures
It is an honor and a great happiness for me๐๐
You are amazing
Much love dear Asha! ๐ซ ๐ ๐ ๐
Same to you, always!! โค๏ธ โค๏ธ โค๏ธ
Long life to Beams โจ
Thank you, hope so!! ๐ ๐ ๐
Congrats on your raffle win today! ๐x10000
Thank you so much fam!! Grateful for the daily raffle and for everything you do in the /success fam. It's an incredible community and we owe it all to you ๐ซถ ๐ซถ ๐ซถ
wow! This is awesome ๐ ๐ ๐คฉ
So happy you like it fam โค๏ธ
Love @marcelonada โฅ๏ธ๐๐ฝ๐๐ฝ๐๐ฝ
Me too! He's an amazing artist and fellow farcaster ๐ซถ ๐ซถ
Legend ๐๐ธ๐ซ
Thank you, love! Just getting started ๐ ๐ โค๏ธ ๐ซ ๐ซถ
Hell yeah ๐ฅ only higher baby !!!! ๐ธ๐๐ธ๐ซ
thank you for sharing i bookmarked reading it at night
Hope you enjoy it! ๐
๐ค ๐ค ๐ค
Much love, mfer! โค๏ธ โค๏ธ โค๏ธ
Dear Asha, your work is truly commendable. ๐ I commend you on your efforts and encourage you to keep up the great work. ๐๐
Thank you so much, G! Means a lot, you have no idea โค๏ธ โค๏ธ โค๏ธ
I'm glad to hear this
Congratulations on launching Beams! It seems like an incredible project to highlight crypto art and creative voices. The first edition was so inspiringโ@marcelonadaโs journey and works are truly captivating. Iโm excited to see which artists youโll feature in future editions. How do you decide who to select for each edition?
Thank you friend! I have an entire list of amazing artists in the space. Wish I had time to do more than one interview per week, but well... maybe some day ๐
Good luck ๐ hope u find more time for that , I enjoyed of reading it
โI believe that art can contribute to critical thinking about contemporary problems with a poetic approach. When art acts directly in a specific context, place or situation, it can create other ways of perceiving those specificities and thus broaden the imaginary about them.โ - @marcelonada on the role of art in our contemporary society ๐ซถ More in the interview below: https://paragraph.xyz/@beams/layers-of-creation-marcelo-terca-nada-on-art-code-and-cultural-expression
Thank you for sharing Asha๐
Thank you for the amazing interview! That's where it all started ๐ซถ ๐ซถ ๐ซถ
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Yes, Marcelo is the goat!!! ๐ฏ ๐ฏ
It was great thank you dear Asha ๐ ๐
Thanks for reading, fam! Glad you enjoyed it ๐ซถ ๐ซถ
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Right ๐๐
Proud to present the first two editions of Beams! A weekly @paragraph publication celebrating /success stories in the web3 art world ๐ค โจ Edition 1: We kicked off with the incredible @marcelonada, diving into his journey as a multidisciplinary artist, his love for generative art, and his stunning collections. โจ Edition 2: Features the visionary @adacrow, who explores themes of identity, connection, and storytelling through her captivating work in digital art. Each edition is packed with insights, art highlights, and creative inspiration. Both were added as replies to this cast ๐ ๐ Read & subscribe below https://paragraph.xyz/@beams
Layers of Creation with @marcelonada https://paragraph.xyz/@beams/layers-of-creation-marcelo-terca-nada-on-art-code-and-cultural-expression
Exploring New Horizons with @adacrow https://paragraph.xyz/@beams/exploring-new-horizons-ada-crow-on-art,-technology,-and-the-inner-journey
congrats๐โฆgreat work ๐
Thank you, much appreciated! ๐
Both read waiting for the 3rd
It's coming!!! ๐ ๐
I too am looking forward to number 3! ๐ ๐ ๐ ๐ ๐ ๐
It's on its way ๐ ๐ โค๏ธ
๐ผ๏ธ ADA CROW on ART ๐ผ๏ธ To discover the second interview by @asha with artist @adacrow, head over to /anemale ! The questions are thoughtful, and the answers are truly engaging, bravo to both of them. Huge thanks to Asha for her amazing work. If you missed it, you can find her first interview with artist @marcelonada in the comments ๐
Layers of Creation: @marcelonada Terรงa-Nada on Art, Code, and Cultural Expression. First interview by @asha https://paragraph.xyz/@beams/layers-of-creation-marcelo-terca-nada-on-art-code-and-cultural-expression
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Thank you so much for your genuine friendship and support, Camille!! โค๏ธ โค๏ธ This kind of stuff makes my heart melt and sing at the same time ๐ฅฐ ๐ I wouldn't have started this project if it weren't for your encouragement, so these interviews wouldn't have been out there right now, for all the world to enjoy! So truly happy you're enjoying them, feels like the circle is complete โช โพ๏ธ ๐ค
Hmmm, no, I want to go further, and weโll go together if you're okay with it. We're going to do Retro Grant 2. I failed the first one because I didnโt have the time (retro grant 1), I didnโt have your talent for interviewing artists, and I wasnโt disciplined enough to organize the project. You know, interviews like that are preciousโwhen the reader can't stop reading and wants to devour the article. So, with your approval, weโll apply as a team, the two of us. We both collect artworks, we both showcase art every day. We could even organize contests to win artworksโonly our imagination is the limit. But Iโm terribly short on time to do all of this, and thatโs what I feel deep inside. What do you think?
Absolutely! I'm completely on board, both hands up and wholeheartedly! ๐ ๐ซถ Never applied for a grant though, so not sure how I can help with that. But we'll figure it out together! And wow, such beautiful words to say about the interview, so glad it resonated with you and you couldn't stop reading! I started this fully aware that people don't consume long texts anymore, but went forward with it so it will remain for the history books. When they will want to know about these times when they will study the digital renaissance in the future, they will find them. So happy to know there are people appreciating them now as well ๐ฅน
๐ซก
They did a great job
I am in awe
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There are so many beautiful things being built here, that's why I come back every day. It's truly beautiful.
you made farcaster more beautiful
@adacrow is a great artist ๐ค
That's an honor living from you. Thank you dear Luigi ๐ 100 $degen
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It has been a great pleasure to do this interview. Thank you for sharing Anemale ๐ซ ๐ ๐ ๐
I've always kept the door open for @asha to do whatever she wanted on the /anemale channel, because that's the philosophy of Anemale: helping each other, discovering, and being passionate about art. I love everything she does, it's amazing. A huge, huge thank you to her!
And this is why /anemale is such a great place for art lovers, we can share, discover and have meaningful conversations about art. Nurturing our passions, that's what we do! And what's even more beautiful is that we can do it together ๐ซถ ๐ซถ ๐ซถ
The work Asha does is invaluable to this space. My most sincere congratulations๐ ๐ ๐
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